iWorld
Disney+ Hotstar launches LEAP program for agencies
Mumbai: Disney+ Hotstar has announced the launch of LEAP – An educational program for agency planners on advertising solutions and online video marketing on Disney+ Hotstar.
Through this program, agencies will gain in-depth knowledge and expertise in planning and executing strategic digital campaigns. The first session of LEAP goes live on 25 November with team Dentsu India.
From media to measurement, the two-day program will cover various aspects for agency planners on digital advertising and media planning and help them to understand how to leverage Disney+ Hotstar’s advertising solutions to maximise brand visibility, said the platform in a statement.
“At Disney+ Hotstar, our constant endeavour is to equip advertisers and agencies with solutions that bring them closer to their customers and help them stand out in the industry,” said Star and Disney India head – ad sales Nitin Bawankule. “With the digital world evolving rapidly and online video marketing platforms playing an extremely important role in consumers’ lives, it is imperative to comprehensively understand the potential these platforms offer. Through LEAP, we aim to further strengthen our commitment towards the digital advertising ecosystem by equipping them with insights and knowledge that will help them maximise outcomes.”
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
