iWorld
Disney+ Hotstar launches exclusive commentary feed for VIVO IPL
Mumbai: Disney+ Hotstar has launched an exclusive commentary feed titled ‘Hotstar Dosts’ to enhance the entertainment quotient of VIVO IPL 2021, which resumed on Sunday.
Featuring a commentator line-up of comedians and entertainers such as Zakir Khan, Varun Sharma, Abhishek Upmanyu, Anubhav Singh Bassi, Amit Bhadana, Amit Tandon, Harsh Gujral, Angad Singh Ranyal, and Vrajesh Hirjee who are popular among the young, digitally savvy cricket fans, the feed will present LIVE cricket action in a fun, engaging, and relatable manner.
Speaking on the launch of ‘Hotstar Dosts’, Disney+ Hotstar India, president and head, Sunil Rayan said, “Disney+ Hotstar is the go-to digital platform for all sporting action and our constant endeavour is to offer newer engagement opportunities to tap into a wider set of users. As we continue with this edition of VIVO IPL 2021, we present to our subscribers a whole new dimension of ‘cricketainment’ with ‘Hotstar Dosts’, making VIVO IPL enticing for everyone.”
Viewers can access the ‘Hotstar Dosts’ commentary feed from the audio settings tab on the Disney+ Hotstar interface. The feed will be available in the Hinglish language. It is currently planned for all evening matches.
iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
