iWorld
Disney eyes 10% stake in Hulu
MUMBAI: The Walt Disney Company wants to have a grip on the US streaming service Hulu. According to reports, Disney is in active discussions with AT&T to acquire the 10 per cent stake that WarnerMedia owns in the streaming platform.
Disney holds 30 per cent stake in the WarnerMedia Company, combined with another 30 per cent deal with Fox which is finalied and if it succeeds in convincing AT&T, Disney will own 70 per cent of Hulu.
According to the reports that originated in Variety, Disney’s intentions are to keep Hulu as an adult-oriented, general entertainment hub, while its forthcoming Disney+ SVoD service will complement it as a family-friendly platform. Disney would also likely seek to expand Hulu into international markets.
NBCUniversal's CEO Steve Burke revealed back in January that Disney also wanted to buy the 30 percent stake the media conglomerate owns, but the company wasn't looking to sell. Disney's offer for AT&T's portion won't fall on deaf ears, though: AT&T has been thinking of selling WarnerMedia's portion to prepare for its own streaming service's launch later this year.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
