iWorld
Dish TV’s Watcho surpasses 25 mn subscribers
KOLKATA: Dish TV India’s OTT Watcho has surpassed 25 million subscribers, a new milestone for the platform that provides snackable and on-the-go entertainment.
Watcho has brought a unique assortment of delectable content such as Sarhad, The Jail Plan, Jaalsaazi, 4 Thieves, Love Crisis and Ardhsatya. The platform boasts of 50 original web-shows, 115 Live TV channels and 800+ hours of engaging content across diverse genres. Furthermore, with the launch of original shows across different languages like Hindi, Kannada and Telugu and original influencer shows such as Look I Can Cook, Bikhare Hain Alfaaz, etc, viewers across the country and across segments can enjoy their favorite content.
Dish TV India executive director & group CEO Anil Dua said, “We are elated to achieve this 25 million milestone and are proud of having created a strong resonance with our viewers in such a short span of time. At Dish TV India, it has always been our endeavor to meet the entertainment needs of all our subscribers all the time. Watcho, is a step in this direction that delivers a seamless streaming entertainment experience to our subscribers through its advanced technology and diverse content. I would also like to take this opportunity to thank all our subscribers for loving our platform and congratulate our young Watcho team for having created this bond with them.”
Watcho not only has this unique content on its platform but also provides several engagement properties. It recently rolled out Watcho Aur Jeeto to give users an opportunity to engage with the platform daily. It has also launched Watcho Swag that lets users showcase their talent on the platform.
DishTV & Watcho, Dish TV India marketing corporate head Sukhpreet Singh added, “Watcho has been growing consistently since its launch. What sets us apart is the fact that Watcho has always aimed at delivering a versatile content portfolio to its subscribers. We are confident that our subscribers are in for a thrilling ride as we continue to introduce interesting snackable content and an integrated content viewing experience across screens.”
iWorld
Serena Menon Netflix’s head of PR exits, likely to join Prime Video & Amazon MGM
After seven years at Netflix, India PR chief moves to Amazon’s studio fold
MUMBAI: Serena Menon is turning the page on a seven year run at Netflix, stepping down as director, public relations, India to join Prime Video and Amazon MGM Studios.
Her exit comes shortly after Das moved on as head, brand PR, prime video Apac, signalling a wider shuffle within Amazon’s streaming communications set up.
At Netflix, Menon most recently led the India publicity team, shaping the streamer’s reputation in one of its most competitive markets. As director, public relations, India, she oversaw strategy, brand positioning and high impact earned campaigns for both homegrown originals and international titles.
Before that, she served as director, photo and av studio, asia pacific, managing creative teams across India, Japan, Korea, Australia and New Zealand, Taiwan and Southeast Asia. The brief was ambitious: craft the story behind the story and strengthen title campaigns with compelling visual narratives.
Her Netflix journey began in 2018 as manager, visual communications, India. She later became India lead, photo and av studio, building the team from scratch and putting in place the processes that helped scale operations in a fast growing market.
Prior to streaming, Menon built her editorial credentials at Elle Magazine as managing editor and associate editor, leading film and lifestyle coverage while collaborating on brand led initiatives. She earlier spent over six years at Hindustan Times, rising through roles including staff writer, senior staff writer, principal correspondent and assistant editor.
With a career that bridges newsroom rigour and global brand storytelling, Menon now steps into Amazon’s studio fold at a time when streaming competition is only getting sharper. Her next chapter promises to be as closely watched as the premieres she once publicised.
