iWorld
Dish TV’s Watcho registers 45 million users in India
Mumbai: Dish TV’s India’s OTT platform Watcho has achieved a 45 million cumulative user base in India, the company said in a statement. Launched in 2019 with the brand proposition of ‘Fun Fatafat,’ Watcho brings original and on-the-go snackable video content across genres and formats (including live TV) to its viewers.
The platform currently provides over 35 original shows, 300 exclusive plays, and 100 live channels in Hindi, Kannada and Telugu.
So as to recognise and reward the emerging talent pool across the country, Watcho allows users to create and showcase their content on its user-generated content platform – Watcho Swag. To this end, it recently collaborated with the India Film Project (IFP) for its 11th season, becoming the exclusive platform for participants to exhibit their work
“When we embarked on the journey of providing on-demand quality content with the launch of Watcho, we wanted to supplement our DTH user viewing experience. Today, Watcho is serving exciting exclusive content to all its users, and at the same time, it is also offering Live TV services on the go to DishTV and D2H customers,” said Dish TV India executive director and group CEO Anil Dua. “It is also fast emerging as the preferred platform for users to showcase their talent.”
Watcho’s content repertoire includes original shows like “Gupta Niwas,” “Jaunpur,” “Papa Ka Scooter,” “Aghaat,” “Cheaters – The Vacation,” “Sarhad,” “Mystery Dad,” “JaalSaazi,” “Dark Destinations,” “It’s My Pleasure,” “4 Thieves,” “Love Crisis,” “Ardhsatya,” “Chhoriyan,” and “Rakhta Chandana.” There are also original influencer shows like “Look I Can Cook” and “Bikhare Hain Alfaaz.”
“Engaging and short-format content has always been an unmet need for viewers across the country, particularly amongst millennials and GenZ who are at the forefront of consumption as well as creation. Riding on these trends, Watcho continued to gain strength with a strong semi-urban presence in addition to significant tier-1 visibility,” remarked DishTV & Watcho corporate head – marketing Sukhpreet Singh. “The app has notched up more than 45 million user base so far. We are enthused with this new milestone it has achieved in a very short time, and we intend to continue to work towards making it the first choice for our users.”
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
