DTH
Dish TV’s Jawahar Goel writes to TRAI on rationalizing DTH costs, taxes
MUMBAI: Even as the Indian government is readying a new DTH policy, aimed at providing some succor to the financially beleaguered sector, Dish TV MD Jawahar Goel has written to the broadcast and telecom regulator TRAI exhorting it to rationalize costs and taxes being levied presently on the operators.
“With regard to our request for allowing deduction of the subscription amount paid to the broadcaster for determining the DTH license fee, it is stated that DTH services operators have been regularly appraising the TRAI and MIB [Ministry of Information and Broadcasting] on the matter of the heavy cost they have been incurring for the provision of the services,” Goel points out in a recent letter.
According to the communication, reviewed by Indiantelevision.com, Indian DTH operators not only pay taxes to the tune of 33 per cent, but also cough up around 30- 35 per cent of their revenue as content cost. There are huge investments in subsidizing the consumer premises equipment to the consumers of which the STB being the major component, the letter states.
Pushing for a major reduction in annual license fee to 6-8 per cent of the gross revenue of an operator, Goyal, who had earlier too bemoaned neglect of the sector by the government, contends that the principle of application of license fee on the adjusted gross revenue (AGR) should be similar to what is done for the telecom sector.
“The AGR in case of DTH service should mean total revenue as reflected in the audited accounts from the operation of DTH, as reduced by (a) subscription fee charges passed on to the pay channel broadcasters (b) sale of hardware including integrated receiver decoder required for connectivity at the consumer premise, [and] service/entertainment tax actually paid to the Central/State government if gross revenue had included them,” Goel argues in his missive to the regulator.
This is not the first time that the feisty Goel has fired salvos at the government and the regulator. Not only has he raised issues pertaining to the DTH sector, but has also voiced his concern on general matters relating to the Indian entertainment and broadcast sectors as Dish TV and its other siblings have had to grapple in recent times with lackluster economy and government apathy.
In an effort to garner more support from the regulator, Dish TV highlights that a consultation paper on the DTH sector prepared by TRAI had acknowledged the satellite platforms needed a level playing field vis-a-vis cable operators who paid no license fee. “The DTH services are subjected to multiple taxation, which inter-alia includes service tax @ 12.36 per cent, entertainment tax at different rates by State governments and VAT@ 12.5 per cent. In addition, if license fee @10 per cent is also added, the cumulative taxation would come to a significant amount, which leads to high incidence of levies and taxes for DTH service[s],” Goel contends.
“Since the Government is in the process of finalizing the terms and conditions of the new DTH license, we would sincerely request you [TRAI] to kindly issue necessary recommendation to the government of India in this regard before such terms and conditions are laid down”, Goel concludes making a case for rationalization of taxes on DTH operators, especially as new content delivery techs like OTT invade Indian shores.
Meanwhile, sources in Ministry of Information and Broadcasting (MIB) tell Indiantelevision.com that the much-discussed new DTH policy is being given final touches before it’s sent to the Cabinet for approval.
“Ideally we would have liked to send the new DTH policy to the Cabinet for approval within 2018 itself, but various government processes, like getting feedbacks from various ministries, could push finalization of the policy to early 2019,” a source in MIB said, adding the government is likely to provide some relief to the sector, though major reduction in the license fee seems unlikely.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
