DTH
Dish TV, Videocon d2h merger impacted global TV subscriber numbers
MUMBAI: The merger of India’s two direct-to-home (DTH) players, Dish TV and Videocon d2h partly played a role in the loss of over five million subscribers or 1.14 per cent in the first quarter of 2018, as per the global report of TV subscribers released by Multiscreen Index.
Excluding Dish TV and Videocon d2h, the index rose by just 1.49 million subscribers, or 0.36 per cent, which is the lowest quarterly increase Informitv has seen. The average quarterly gain over the previous three years has been around 4.5 million, or 1.15 per cent.
Before the merger, it was reported that Dish TV and Videocon d2h will have a total 29.51 million subscribers. After merging in March, the enlarged Dish TV had 6.90 million more subscribers than it had the previous quarter, although overall there appeared to be an apparent loss of 6.51 million from the previous combined total.
Informitv Multiscreen Index editor William Cooper said, “Traditional television subscriber numbers are flat or falling for some services and tracking them through mergers and acquisitions, together with changes in reporting methodologies is increasingly complex. Only 48 of the 100 services in the index reported subscriber gains in the first quarter. That does not include some services that only report figures once or twice a year.”
Dish TV in India emerged with 23 million subscribers, sending it straight to the top of the Multiscreen Index, ahead of American operators Comcast with 21.21 million and DirecTV with 20.27 million.
AT&T still has more subscribers overall in the US, with a total of 25.32 million including U-verse and DirecTV NOW. AT&T has the largest number of subscribers as a group, with 38.89 million across the Americas, up by 93,000.
Satellite services in the US continue to see subscriber losses, with DirecTV losing 188,000, and Dish Network losing 185,000 subscribers. The top 10 services in the US lost 212,000 subscribers in the quarter, with only three of them reporting gains. The largest of these was from the online service DirecTV Now, which added 336,000 subscribers, taking its total to 1.42 million. Sling TV from Dish Network added 91,000, for a total of 2.30 million.
With Sling TV and DirecTV Now regularly reporting subscriber numbers, the report now accounts for online distribution as a separate category, in addition to cable, satellite and telco networks. With a total of 3.71 million online subscribers in the index, it is far smaller than satellite, which still leads with 182.12 million subscribers.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
