DTH
Dish TV threatens IndiaCast with legal action
MUMBAI: The Dish TV vs IndiaCast battle has just taken an ugly turn. India’s oldest DTH operator has fired a salvo at the aggregator by issuing a statement that claims that it has issued a legal notice to it for “the false and malafide advertisement that it issued today.”
It has asked IndiaCast to cease and desist from “spreading false and malafide information” regarding channels on DishTV.
“All necessary steps including criminal and civil actions against Indiacast UTV and its functionaries are being contemplated,” says a Dish TV spokesperson.
However, an IndiaCast spokesperson said that they haven’t yet received any notice from Dish TV.
Readers may recollect that leading Indian newspapers today carried a public notice from IndiaCast stating that channels it distributes might be discontinued from Dish TV subscribers’ packages from 1 January and replaced with movies on demand unless customers message or call the DTH operator clearly saying they wanted to continue receiving them. The ads asked them to call up Dish TV or in the alternative subscribe to another cable TV or DTH service. Promos along the same lines have also been running on all the IndiaCast channels.
IndiaCast had issued the ad keeping in mind that DishTV is running an “on-request channel” campaign which will see channels being unsubscribed unless subscribers opt for them. The DTH operator is also rewarding subscribers with points if they choose to unsubscribe from IndiaCast channels which they can use to watch movies.
The channels that are mentioned in the IndiaCast notice include: Colors, CNBC TV 18, MTV, CNN IBN, Bindass, Nick, IBN7, CNBC Awaaz, UTV Movies, History TV, Disney, Hungama, Sonic, Disney XD, UTV Action, Comedy Central, VH1, UTV World Movies, Nick Jr, Disney Junior and IBN Lokmat.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
