DTH
Dish TV launches dynamic AV vans for ‘Zing Super Offer’ across HSM
Mumbai: Dish TV, a prominent DTH service provider, has launched a strategic outreach initiative targeting Hindi-speaking market (HSM) regions across Rajasthan, Uttar Pradesh East & West, Madhya Pradesh, and Bihar to popularise its Zing Super offering through on-ground activities, tailored for tier-2, tier-3 towns, and deep rural areas. The company is using all decked-up dynamic interactive audio-video (AV) vans to promote its special ‘Zing Super offer’ and provide entertainment avenues to the HSM market, with the aim to attract potential customers towards the evolved entertainment experience of pay television.
Dish TV provides both pay-TV channels and free channels on its platform to offer customers a choice between pay-TV and Free TV viewing. The Dish TV van activity has been instrumental in directly connecting with customers by demonstrating both pay-TV and FTA through live programming demos and on-the-spot resolution of complaints of existing subscribers. The vans will also showcase educational channels and distribute stationery to children to build an emotional connection with families.
Dish TV India Ltd CEO Manoj Dobhal said, “At Dish TV, we’re committed to delivering top-notch entertainment to our valued customers. Our ‘Zing Super’ offer provides 300+ channels for an extended period of time with the flexibility to add pay channels on an à la carte basis whenever required. With our unique initiative, using interactive dynamic AV vans, we aim to highlight the content quality of pay-TV vis-a-vis FTA through live programming on the spot, which helps in converting FTA customers by bringing them onto the pay platform at a reasonable entry price.”
As part of the campaign, dynamic vans will traverse these targeted markets, generating awareness, facilitating on-the-spot new sales and resolving customer complaints.
Customers can avail the exclusive offer during the campaign period and receive exciting gifts with every purchase, ensuring a delightful experience for all customers.
DTH Operator
JC Flowers withdraws NCLT plea against Dish TV over EGM demand
Move eases pressure on DTH firm as long-running shareholder dispute cools
MUMBAI: In a breather for Dish TV India, JC Flowers Asset Reconstruction has withdrawn its petition before the National Company Law Tribunal seeking directions to convene an extraordinary general meeting.
The development was disclosed by Dish TV in a regulatory filing, confirming that the petitioner chose to withdraw the case during a hearing at the Mumbai bench of the tribunal. A detailed order from the bench is still awaited.
The petition, originally filed under Sections 98 to 100 of the Companies Act, 2013, sought to push for an extraordinary general meeting to address governance issues at the company. The case had its roots in a prolonged shareholder tussle dating back to 2021, when Yes Bank, then the largest shareholder, was at odds with the promoter group led by Subhash Chandra over board reconstitution.
JC Flowers had stepped into the picture as an assignee of Yes Bank’s stressed assets, effectively continuing the legal push initiated earlier. The withdrawal now signals a pause, if not a closure, to that chapter of dispute.
While the reasons behind the withdrawal have not been formally detailed, the move reduces immediate legal pressure on Dish TV, which has been navigating both operational and regulatory challenges in recent years.
For now, the focus shifts back to the company’s business fundamentals, even as the legal dust settles, at least temporarily, on one of its more closely watched shareholder battles.
