iWorld
Dish TV India-MX Player tie-up to offer seamless video-on-demand content
MUMBAI: In a bid to offer unmatched video-on-demand content, leading DTH company Dish TV India Limited has partnered with MX Player that emerged as India’s #1 entertainment app of 2019 as per the annual FICCI Report. With this strategic association with MX player, Dish TV India has further strengthened its portfolio by adding one more app in the app zone on its Android-based connected devices, namely Dish SMRT Hub and d2h stream for its DishTV and d2h users respectively. Users will now be able to stream an exciting slate of popular MX Originals, TV shows, Music Videos and Movies across multiple genres and languages. DishTV and d2h already offer the most popular apps including its streaming app ‘WATCHO’.
Dish TV India Limited executive director & group CEO Anil Dua said: “Our partnership with MX Player makes it easy for our Android box users to access large content library spanning over 10 languages through this in-built app and further enhance their TV viewing experience. Offering unique and unparalleled content to our customers is always a top priority for us and through this partnership, we have taken one more step to fulfill our promise.”
MX Player head of marketing & business partnerships Abhishek Joshi said: “Our core proposition is to distribute premium original content in local and regional languages for the 100s of millions of Indians for whom smartphones are the first screen. But with the Dish TV association, we are looking at widening our existing base of viewers and extending a superior entertainment experience to Indian audiences across genres and through a screen of their choice – be it their mobiles, tablets or TV screens.”
In addition to MX Player, the Android box offers a host of features including built-in Google Assistant, Chromecast, Google Play and access to all popular featured OTT platforms like YouTube, Amazon Prime Video, Zee5, Watcho, Voot, ALTBalaji and many more. Coupled with the ease of using voice commands via Google Assistant, the Android-based set-top box is compatible with any television set. ‘Dish SMRT Hub’ and ‘d2h stream’ are internet-enabled Android-based HD Set Top Box, available for INR 3,999 for new subscribers & INR 2,499 for existing subscribers.
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iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
