DTH
Dish TV collaborates with Concentrix Corporation to enhance business services
MUMBAI: Direct to home (DTH) operator Dish TV with its 12.1 million net subscribers has collaborated with Concentrix Corporation, a global leader in high-value business services to further enhance its business services for its premium customers. This is another positive move by the DTH player in providing services of global standards.
Innovation has always been synonymous to Dish TV. Being the pioneers in DTH services in India, Dish TV has always been ahead in providing unequaled services in customer relations, movie on demand, video on demand, account balance card, DishOnline amongst several others, in addition to being the largest provider of HD channels. This collaboration will bring together Dish TV’s innovative offerings and revolutionary features with the world class customer engagement expertise of Concentrix. The choice to partner with Concentrix Corporation comes as a result of explosive growth in the Dish TV client base, and recognition of the high volume of customers who desire HD channels and require a higher level of service.
Dish TV chief operating officer Salil Kapoor said, “Concentrix offers deep domain expertise, innovative technologies and a holistic approach to customer engagement that is fully in line with Dish TV’s driving purpose to provide “Service with a Passion”. This is an ultimate move made towards ensuring customer engagement and satisfaction.”
Concentrix general manager – India domestic Anuj Kumar added, “We are thrilled to partner with Asia’s largest DTH Company in delivering a premium customer experience to Dish TV subscribers. Through our customer engagement services, technology, analytics and more, our aim is to add value to every customer interaction.”
This recent procurement of a five-year deal with Concentrix Corporation on the part of Dish cements the initial step toward customer life cycle management and a strengthened presence in the globalized Indian market. Dish TV has high expectations for the delivery of premium customer service experience, service differentiation and improved retention. The strong references and demonstrated track record of delivering high quality results on the part of Concentrix contribute to a powerful and promising partnership.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
