DTH
Dish TV announces first weekly lucky draw winner of ‘Dish Ki Diwali’ campaign
India: Dish TV has announced the first Weekly Lucky draw winner of its festive ‘Dish Ki Diwali’ campaign, which is lighting up the festive season for one crore families with assured gifts. Mr. Narendra Singh Dodia, from Rajsamand, a city located in the Mewar district of Rajasthan, has won a brand-new TVS Jupiter Scooter in the first weekly lucky draw, making this Diwali extra special for him and his family.
The ‘Dish Ki Diwali’ campaign started a few days ago and has received participation from across India. It offers exciting rewards for all Dish TV ,D2H and Zing customers. New subscribers can enjoy huge cashbacks and a one-month OTT subscription via the Watcho Max Plan. They are also eligible for weekly and bumper lucky draws with prizes like cars and more at the end of the campaign. Existing customers can win the Watcho Max Plan as an assured gift by simply recharging their accounts and will also be entered into the Weekly Lucky draw and Bumper Lucky draw.
Narendra Singh Dodia is a small-scale businessman who manufactures mithai boxes for delivery throughout Rajasthan. Speaking on his win, Narendra Singh Dodia, said, “I’m so happy to win the TVS Jupiter Scooter through Dish TV’s Diwali campaign – Dish ki Diwali Assured Gifts Waali! It’s something I always wanted, and I can’t believe I won. This has made our Diwali truly special and unforgettable. It’s great to see that brands like Dish TV are thinking about their customers and doing things that bring happiness into our lives. It’s wonderful when companies go the extra mile to bring joy to their customers. My family and I will always remember this Diwali because of this amazing gift. I’m excited to take them for a ride and enjoy this moment together. We’ve been with Dish TV for years, and this just makes it even better!”
Dish TV India Ltd zonal business head North, Amit Bhasin said, “Our ‘Dish Ki Diwali’ campaign is designed to bring joy to every customer connected with us. By recharging their connection with a minimum of ₹100, purchasing a new connection, or upgrading to our new setup box, customers are guaranteed an assured gift of our Watcho Max Plan. Additionally, we’re hosting weekly lucky draws, offering prizes such as scooters, android phones, microwaves, air fryers, TVs, and more, with draws happening five times. At the end of the campaign, we will culminate with a bumper lucky draw featuring spectacular prizes, including cars, bikes, TVs, washing machines, and much more. Our vision is to celebrate this festive season by enhancing family connections and spreading happiness across the nation.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
