DTH
Dish TV adds 9 Malayalam channels for Kerala market
MUMBAI: In yet another move to diversify its presence in the market, direct-to-home (DTH) operator Dish TV has added nine new Malayalam channels in its bouquet for viewers in Kerala.
Dish TV now offers the maximum regional entertainment amongst all DTH players with a total of 27 channels and services on its platform in the state. The DTH player also has the widest overall content basket with a bouquet of 500+ channels and services.
The latest addition of the channels include: Kaumudy, Reporter, TV New, People, Jeevan, Safari, Kochu, Kappa and Goodness. Dish TV offers various Malayalam channels across different subscription packs in all genres like movies, news, devotional and general entertainment for the Malayali speaking audience.
Dish TV India chief operating officer Salil Kapoor said, “Being a pioneer and market leader Dish TV has always stood up to its promise of providing maximum width and depth of content with an overall of 500+ channels and services. Dish TV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. Our endeavor is to increase affinity with our audiences by providing them the choice of content they would like to watch. And now by adding nine exceedingly popular Malayalam news and entertainment channels in our channel bouquet, we take pride to offer maximum Malayalam content to our customers in Kerala and we will continue to expand our offerings with further additions.”
The list channels as follows:
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
