GECs
Discovery US hatches deal with Martha Stewart
MUMBAI: Martha Stewart Living Omnimedia ( (MSLO) and Discovery US have announced a multifaceted partnership whereby the upcoming show Martha will rebroadcast on The Learning Channel, which is owned and operated by Discovery.
The companies have also announced that MSLO will develop a 13-part original home improvement series to air on one of Discovery’s 16 US networks. In addition, the partnership includes distribution of selections from the company’s existing library of programming.
Martha, scheduled to launch on 12 September 2005, in more than 96 per cent of the US television market will also air on TLC in the early evening on the same day and date as the syndicated broadcast. Martha will reach nearly 90 million homes on TLC.
The home improvement series will focus on six women in transition. The women, coming off welfare programs, recovering from bankruptcy or getting out of rehab, will be partnered with a mentor from a renovation and design team selected by Martha Stewart Living staff. From shingling a roof to wiring a house for electricity to painting and decorating every room, these women will transform an old house while learning important home building, design and renovation skills that will help each stand on their own and begin the next chapter of their lives. The series will begin production later this year and is scheduled to air next year on a Discovery US network.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
