News Broadcasting
Discovery Networks plan to eliminate on-screen credits raises IDA ire
The International Documentary Association (IDA) has assembled a broad coalition consisting of, among others, writers, actors, directors, producers to protest against the plans of Discovery Communications to stop screening end title credits on Discovery Networks.
News reports which appeared last week in America said Discovery executives were planning to eliminate on-screen credits during meetings with selected non-fiction programme producers.
Newspaper and trade articles reported that credits would be replaced with listings on a website. Discovery executives have put the blame on the doorstep of viewers who they claim are “channel surfing away” from the cable networks’ channels during the 30 seconds it typically takes to screen credits.
IDA President Michael Donaldson said: “There are creative solutions to the channel surfing problem that will be fairer to non-fiction filmmakers, and also to the viewers who have an inherent right to know who produced the programs they are watching. Eliminating credits is the equivalent of publishing news stories without bylines and making works of art anonymous. The names of authors of non-fiction programs are vital subtext for the stories they tell.”
One of the issues raised at the first Documentary Credits Coalition (DCC) meeting was the fact that many people participate in the production of non-fiction films with minimal and sometimes no financial compensation because they believe it is a story that deserves to be told. Credits in titles are their main compensation.
Donaldson went on to say that the proposed move from Discovery undermined the independent spirit that John Hendricks embraced when he founded Discovery in 1985.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
