Kids
Discovery Kids’ viewership jumps by 66 per cent
NEW DELHI: It’s time for celebrations at Discovery Kids. It has claimed that its biggest launch of the year – Kisna – has done wonders amongst the kids. Result, increasing the channel’s viewership by 66 per cent.
Produced by internationally acclaimed Filmmaker Ketan Mehta, Kisna’s wit and valour has captured the imagination of kids from across India including UP, Delhi and Bangalore. (Source: TAM, CS-4-14, All India, Week 39-42 2014, 1400- 1600 Hrs).
Discovery Networks Asia-Pacific EVP and GM – south Asia and south east Asia Rahul Johri said, “We are delighted with the response of Discovery Kids biggest series of 2014 – Kisna. The successful premiere demonstrates the distinct appeal of Discovery Kids and its new franchise – Kisna.”
It is the story of an adventurous and amusing young boy from Anandnagri and his adversary the wicked Raja Durjan of Andhernagri. During the series, Kisna clashes with Raja Durjan and each time squashes his evil plans of spreading fear in his hometown. The strongest fail to match Kisna’s superpowers and his group of friends as they resolve every problem with courage and ingenuity.
It is telecast every afternoon at 2 pm as he battles all the evil with his humour and bravery and stands between the wicked forces of Trikaal and Raja Durjan and his beloved city.
Discovery Kids is available in Hindi, English and Tamil languages across India on both analogue and digital platforms including Tata Sky, Dish TV, Reliance DTH, Airtel Digital and Videocon D2H.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
