GECs
Discovery Kids and Fukrey Boyzzz celebrate the expanding Fukrey universe
Mumbai: As the highly anticipated ‘Fukrey 3’ gears up for its grand release on 28 September 2023, Discovery Kids, the pioneering kids’ channel from Warner Bros. Discovery’s Kids entertainment portfolio, is celebrating the growing universe with a quirky and fun social media campaign to ignite excitement among the fans. The special videos bring the popular Bollywood characters Choocha, Hunny, Lali and Bholi Punjaban from the Fukrey 3 with their animated kid avatars from the popular Discovery Kids animated series ‘Fukrey Boyzzz’ in a never-before-seen fun video.
With ‘Little Singham’, Warner Bros. Discovery revolutionised the Indian animation industry by introducing a fun-filled animated series inspired by India’s most successful Supercop brand ‘Singham’ currently airing on POGO. Discovery Kids, a companion brand of Cartoon Network and POGO, further upped the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on the superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’ in 6 languages, English, Hindi, Tamil, Telugu, Malayalam, and Kannada. Through innovative content, interactive videos and the announcement, Discovery Kids aims to immerse viewers in the world of ‘Fukrey’ like never before.
The crazy trio Hunny, Choocha and Laali, are a true embodiment of Discovery Kids’ brand with their crazy cute antics and their jugaad ideas while trying to navigate through school life and outwit their arch-nemesis Bholi Punjaban. You can watch an exciting animated series ‘Fukrey Boyzzz’ from 30 September every day at 4:30 PM only on Discovery Kids and ‘Fukrey 3’ from 28 September in Cinemas near you!
The social media campaign is designed to engage, entertain, and inform fans about the upcoming film’s release. It leverages the popularity of ‘Fukrey Boyzzz’ and the excitement surrounding the ‘Fukrey’ franchise to create a buzz that transcends age groups.
Follow Discovery Kids on social media to join the ‘Fukrey 3’ excitement:
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
