GECs
Discovery Jeet postpones 2 show launches to late March
MUMBAI: The newly launched general entertainment channel, Discovery Jeet has planned to halt the launch of two yet to be released shows Gabru – Hip Hop Ke Shehzaade and Man Vs Wild with Sunny Leone.
An official from Discovery communication confirmed the news to Indiantelevision.com about the shows being re-launched at a later date by the end of March.
Gabru producer Anand Tiwari said that Jeet has just started and the channel is monitoring its prime shows’ viewership. The show consists of 35 episodes and the season will be over inseven weeks. The network doesn’t want the show to start off with average ratings.
He further added, “I’m happy with the decision that once the channel garners traction and all the eyeballs are at the screen during the prime time, the network will air our show.”
The channel went live with much fanfare on 12 February and claimed record-breaking viewership in its first week. According to Chrome DM, day two of the channel going live saw OTS of 87.1 per cent across urban Hindi speaking markets, 20 percentage points higher than the launch week of Arnab Goswami’s Republic TV last year.
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MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
