iWorld
Discovery+ has documentaries on Pele, Niki Lauda, Damon Hill, ‘Jacky’ Ickx
Real-life entertainment streaming app Discovery+ has added two more titles to their documentary streaming list for Indian audiences.
The first one, Pele: The Last Show is based on the life of legendary Brazilian footballer Edson Arantes do Nascimento, popularly known as Pele. The documentary narrates the football legend’s journey through his last competitive game, giving rare insights into his personality through the eyes of people who knew him.
Pele: The Last Show will show real-life events that happened during Pele’s final game for the New York Cosmos team, which dominated the golden age of football in the US in the late seventies and the early eighties.
The second documentary named Ferrari 312B will enthral formula one lovers. The documentary features legendary race drivers like Niki Lauda, Damon Hill, and Jacques Bernard aka ‘Jacky’ Ickx in the star cast. The feature narrates the crazy happenings before the revolutionary Ferrari model was restored and brought back on the iconic Monza circuit track, after a gap of 46 years.
Ferrari 312B is also a tribute to its original designer in the seventies, the legendary Mauro Forghieri, under whom the restoration project also took wings.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
