iWorld
Discovery+ bolsters content portfolio, changes pricing
KOLKATA: Discovery+ on Wednesday announced its largest content portfolio expansion to make it the go-to app for viewing families. Starting from June, over 100 new shows for Kids and library content from A+E Networks (including from History TV18) will be added to its content slate.
The platform has also changed its pricing. The old rate of Rs 299 will be available only till 8 June 2021, post which subscription will be priced at Rs 399.
With the largest addition to its content library across sub-genres like reality, sports, kids, learning, food, travel, history et al since its inception, discovery+ will be a one stop destination for wholesome a family viewing experience across seven languages, to include English, Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali, the company stated.
Covering shows from a wide array of genres, audiences across different age groups and interests will now have access to diverse exciting, informative and entertaining content. From fresh weekly episodes of key acquisitions like Hell’s Kitchen featuring Gordon Ramsay, the chef with a cult following, live races from thrilling 2021 FIM MotoGP World Championship, to highly appreciated motoring television series, Top Gear America hosted by Dax Shepard, Rob Corddry, and Jethro Bovingdon.
Be it walking with migrating elephants in Walking with Elephants ft. Levison Wood, or navigating love under overbearing mothers’ eyes in I Love A Mama’s Boy, along with new episodes of the most loved franchise Undercover Billionaire: Comeback City, the discovery+ audience is assured of entertainment in more ways than one.
The plaform will be expanding its library even further with the acquisition of global and local titles from the A+E Networks’ (including from History TV18) library. From top-rated reality TV series like Pawn Stars based on a family-owned pawn shop to America’s favourite treasure hunters, Storage Wars to OMG! Yeh Mera India, the longest-running and most successful History TV18 franchise hosted by Krushna Abhishek and Kumbh: Among The Seekers based on a famous religious festival amongst other enthralling titles, users will have world-class content available at their fingertips.
Adding to the delight, a special curated kids content slate including exciting and appealing new shows like Mr. Bean, Little Singham, Kids Baking Championship, My Little Pony, Hanuman, Mister Maker among other fun titles are to be introduced. Children will be able to immerse into the world of fantasy and never-ending adventure while increasing their knowledge through informative titles like How Do Animals Do That, MythBusters Jr, to name a few.
Expanding its local original production in 2021, with standout titles including Star vs. Food, Secrets of Sinauli: Discovery of the Century, Mission Frontline, Ladakh Warriors and Vande Bharat Flight IX 1344: Hope To Survival, the app has become home, to strong locally differentiated content in the real-life entertainment and learning space.
Discovery Inc South Asia managing director Megha Tata said: “We at discovery+, have always strived to provide world-class infotainment content to our users. Our partnership with A&E is a testament of how innovation for consumers remains core to discovery+ and reinforces our commitment to our audience by bringing to them content they like consuming under one platform. While we have our broad and engrossing portfolio for adults from varied genres, with the addition of kids we now have more content catering to the entire family. She also added, “We are confident that these additions will further strengthen our family, facts & fun premises that bring us close to our aspiration of being an aggregate platform catering to every member of the family.”
MUMBAI: If cricket were a binge-worthy series, this one just dropped its most explosive pilot yet. The opening weekend of the 2026 edition of the Indian Premier League has come out swinging, smashing records across both television and digital platforms and reaffirming the tournament’s unmatched pull in India’s sporting and media landscape.
Backed by two high-octane matches featuring 200-plus run chases, the tournament delivered a combined reach of over 515 million viewers across linear TV and digital platforms via JioStar’s broadcast ecosystem, including Star Sports and JioHotstar. More tellingly, engagement surged alongside reach, with total watch-time hitting 32.6 billion minutes, a sharp 26 per cent jump over the opening weekend of the previous season.
The numbers reveal a deeper shift in how India watches cricket. Connected TV (CTV) consumption rose by 30 per cent, while peak concurrency on digital platforms jumped 61 per cent, signalling a growing appetite for shared, big-screen streaming experiences. On traditional television, the momentum held strong, with TV ratings (TVR) climbing 24 per cent compared to earlier seasons’ opening matches.
A key driver of this spike has been the evolution of the viewing experience itself. This season introduced differentiated feeds, most notably a Hindi CTV broadcast featuring cricketing voices such as Ravichandran Ashwin, Suresh Raina, Harbhajan Singh, Virender Sehwag and Irfan Pathan. Blending expert analysis with a watch-along format, the feed has added a conversational, almost second-screen feel without requiring viewers to leave their screens.
According to JioStar CEO for Sports Ishan Chatterjee, at the opening weekend underscores not just scale but also the depth of engagement that live cricket continues to command. He noted that the combination of large-screen viewing and digital interactivity is creating a more immersive and personalised experience, while also delivering tangible outcomes for brand partners.
From the league’s perspective, the early numbers point to a tournament that continues to reinvent itself. Arun Singh Dhumal, Chairman of the IPL, said the strong start reflects how high-quality cricket paired with enhanced viewing formats is resonating with audiences nationwide, while Board of Control for Cricket in India secretary Devajit Saikia highlighted the “quality of engagement” as a key takeaway, not just the scale.
Commercially too, the opening weekend signals robust advertiser confidence. The broadcast is led by co-presenting sponsors including Google (Search AI Mode), Campa Energy, and Havells & Lloyd, alongside co-powered partners such as Birla Opus, Hero Motocorp and Amazon. A long tail of associate sponsors from OpenAI and Asian Paints to Flipkart and Amul further reflects the league’s unmatched ability to aggregate advertiser interest at scale.
Taken together, the opening weekend numbers are less a spike and more a statement. With 515 million viewers, 32.6 billion minutes of watch-time, and double-digit growth across formats, IPL 2026 has not just started strong, it has set the tone for a season that looks poised to push the boundaries of both sport and spectacle.
