Kids
Dip Trix & Cry tour Mumbai to promote children’s rights
MUMBAI: General Mills’ Dip Trix – Cookies n’ Creme teamed up with Cry – Child Rights and You, to raise awareness about Children’s Rights in India through a signature campaign. An open bus with Dip Trix Young Champs and the Trix Rabbit toured the city on 14 January to demand for childrens’ rights and garner support for the ‘Child Rights First Charter.’
The ‘Child Rights First Charter’ has been drafted with the belief that providing relief is a short time exercise and that sustainable change can be brought about only by addressing the root causes of poverty and social exclusion.
The Charter makes a demand for more schools, quality healthcare, eradication of child labour, more open spaces for children to play, hygiene and proper housing options and better opportunities for parents, which in turn translates into better care for children.
Through this exercise, Cry and Dip Trix aimed at increasing public awareness on the rights of children in India. The signature campaign witnessed participation from the citizens of Mumbai, as the demands cited in the charter were put forth by Cry. To further this, specific demands will be made to the government to address these rights, informs an official release.
Commenting on the social awareness campaign, General Mills India Pvt Ltd managing director Anindo Mukherji said, “As a brand for kids, Dip Trix cares about the young population of India and their rights. We truly believe that the children need to be heard, cared for, protected and involved in decisions about their life, empowering them today to explore their potential. This association with Cry has given Dip Trix the opportunity to speak up for children and demand for what is rightfully theirs.”
Cry director-West Irwin Fernandes said, “The signature campaign provides a unique platform for people to stand for child rights. With Young Champs, Mumbaikars and brands like Dip Trix joining hands with Cry, it states the single message: Child Rights is not just the purview of the development sector. It is a responsibility for each one of us – no matter who we are or what we do. It strongly articulates Cry’s conviction that change is possible when people come together for a common objective.”
The ‘Child Rights First Charter’ includes the following points:
– I believe it is every child’s right to be in a good school close to her/his home hence, I demand that the BMC start adequate number of good schools in Mumbai to provide for it’s 6,50,000 children.
– I believe no child should be malnourished and must have access to quality health service. Hence, I demand the state open new and efficiently run public health clinics, hospitals and PDS (ration) shops.
– I believe no child should work. Hence, I demand complete prohibition of child labour in all places and adequate support by the government to ensure they stay out of labour.
– I believe that play and recreation is the birthright of every child. Hence, I demand more open public spaces and playgrounds for the children of Mumbai.
– I believe no child should have to live on the streets, in unhygienic conditions without access to water and electricity. Hence, I demand the state in its infrastructure plan incorporate quality yet cheap housing option for children and their parents.
– I believe that parents when empowered can care well for their children. Hence, I demand that state initiates an urban employment generation scheme for 22,00,000 jobless parents in Mumbai.
I make these demands from my representative from Mumbai elected to the city municipality, state legislature and the country’s parliament.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
