Applications
Digitisation: Cisco ships 1.3 mn STBs to India in Q4
MUMBAI: Cisco, which acquired NDS, has won a significant standard definition (SD) set-top box business in India for the quarter ending January, benefitting from India‘s move towards mandatory digitisation.
Cisco shipped 1.3 million boxes in the fourth quarter compared with 850,000 in the trailing three-month period, with a large portion of the increase coming from India.
Cisco CEO John Chambers remarked that the company has “been more selective in the business we are taking in terms of set-top boxes and the lowest margin set-top box business in particular.”
“Cisco has been able to retain attractive margins delivering set-top boxes in India because the engagements are based on end-to-end services. These engagements include Cisco headend equipment (notably, cable modem terminations or CMTS), middle ware, and conditional access systems in addition to the set-top boxes,” comments Sam Rosen, practice director at ABI Research.
ABI Research‘s Set-Top Box Database has provided further details.
Chinese set-top box manufacturers ChangHong and Jiuzhou surged in unit shipments in the third quarter of 2012 and together grew 66 per cent sequentially to nearly 5 million units from 3 million in the prior quarter. The tracked market grew approximately 10 per cent worldwide.
ChangHong serves primarily the Asian markets, while Jiuzhou has more of a mix of domestic and international business.
“Asian market strength within the set-top box sector is no surprise. North American and Western European markets are largely flat as Asian markets grow and African markets are expected to open up in the next few years,” continues Rosen.
“Western manufacturers are using end-to-end strategies, as shown by Cisco, while Asian manufacturers are operating at lower margins and aiming to compete on price within low-ARPU Asian markets.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
