iWorld
Digital India: Jio & Samsung shift LTE mobile landscape
MUMBAI: Samsung has announced its innovative “I&G (Infill & Growth) Project” for Reliance Jio Infocomm Ltd in India. This joint project was established to upgrade current LTE mobile communication services across India by expanding both the current network capacity as well as network coverage.
Jio has built a world-class all-IP data strong future proof network with latest 4G LTE technology. It is the only network conceived and born as a Mobile Video Network from the ground up and supporting Voice over LTE technology. Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies.
The new project sets a high benchmark for LTE services in India through wider coverage, inbuilding penetration and the highest speeds, regardless of the user’s location. Utilizing spectrum in the 850, 1800 and 2300MHz bands, it will enable seamless indoor and outdoor coverage in dense urban areas. The project will also extend Jio’s superiority in rural areas by expanding its reach to over 90 per cent of the population.
Previously, Samsung provided the LTE core, base stations and solutions required for VoLTE services, as well as massive deployment services for establishing a nationwide network for Jio. The two companies have successfully established the world’s largest greenfield LTE network.
Reliance Jio Infocomm president Jyotindra Thacker said, “Samsung and Jio successfully achieved 100 million subscribers in 170 days, making us the fastest-growing company in the world, and the numbers continue to rapidly grow. It was possible because we introduced a truly effective LTE service, Pan-India. We are committed to bringing game-changing digital experiences to India with superior ecosystems,mobile content, all-IP networks and ongoing process innovations.”
“As Jio’s end-to-end LTE solutions partner, it is a great pleasure for Samsung to contribute to Jio’s tremendous success,” said Samsung Electronics president and head of networks business Youngky Kim. “The massive deployment of over a million cells across India is especially remarkable. We will strive to create new paradigms for LTE-Advanced Pro and 5G by closely cooperating with Jio as a unified workforce.”
Jio stands as an innovator which transformed the telecommunications sector in India last year. The company has already established itself as the leading data service provider in the country within a few months of commencing operations. It was also India’s first operator to introduce free-of-charge High Definition calls (VoLTE). This is especially notable, as this
approach is now becoming a new market rule in India.
Samsung, as Jio’s strategic partner, has established a foundation for Indians to enjoy exclusive services, including voice calls, with data as their engine. It has also gone a step further, enabling Jio to offer a superior service to its users by providing professional solutions such as Samsung VoLTE, Quality Monitoring and Analysis (VoMA) and Cognitive Traffic
Monitoring and Optimizer for a superior user experience. Further, it was through Samsung’s VoMA that the steady management of high traffic in data-dense environments was enabled.
The tools monitor and optimize mobile data services, and have successfully contributed to enabling Jio to provide its subscribers with a stable and improved user experience. The relationship between Jio and Samsung goes back to 2012, when the two companies signed a turn-key agreement covering the entire scope of network, ranging from equipment to establishment and maintenance services.
e-commerce
Giant water gun truck rolls through Gurgaon for Holi
Instamart’s oversized blaster stunt sparks viral buzz ahead of festival; premium guns see rising demand.
MUMBAI: Gurgaon just got Holi’d early because when a truck carries a water gun the size of a small car, the only thing getting soaked is everyone’s attention. A massive, larger-than-life water blaster mounted on an Instamart truck turned heads and triggered phone cameras across parts of Gurgaon this week. The eye-catching installation, part of the quick-commerce platform’s festive build-up to Holi, mirrors the premium water guns available on its app and quickly went viral on Instagram and X, racking up millions of views in under 24 hours.
Commuters slowed to gawk, children pointed excitedly from pavements, and social media lit up with reactions. One user posted, “Gurgaon seriously isn’t for beginners. I spotted an Instamart truck carrying a massive water gun. It was like a pichkari that decided to go 10x for Holi.” Another wrote: “Every festival now comes with its own ‘Did you see this?’ moment. Today’s one for me was a giant water gun on a truck.”
The stunt taps into a noticeable shift in Holi shopping habits. What used to be a last-minute grab for basic plastic squirters has evolved into planned purchases of high-performance blasters and premium festive items. Instamart reports strong demand this season for brands like Spyra water blasters, NERF Super Soakers, Police Gatlin Single-Barrel Water Guns, and Toyshine Electric Water Guns, alongside edible gulaal, natural colours, UV colours, phool gulal, organic options, body paints, aftercare products, sweets, flowers, and curated colour hampers.
Last Holi, the platform saw a 5x spike in flower sales year-on-year and rising interest in premium assortments. This year’s festive range positions Instamart as a one-stop destination for experiential Holi prep, with the giant blaster stunt serving as a rolling reminder that the festival of colours is going bigger, bolder and starting earlier.
In a city where traffic already feels chaotic, one oversized water gun turned the daily commute into the opening act of Holi. Consider the streets officially splashed.
