iWorld
Digital content creators discuss opportunities and challenges of social media influencers
Mumbai: Popular digital content creators Chaithania Prakash, Ardhra Sajan, and Deepika Venkatachalam participated in a session titled “Social Media: Playground or Business School?” at ABP Network’s The Southern Rising Summit. They gathered to share their insights on the evolving digital landscape and to discuss the opportunities and challenges faced by social media influencers.
Chaithania Prakash, a digital content creator, shared her perspective, saying, “As influencers, we have a responsibility to ensure that nothing negative impacts our followers. We make sure the content we provide is of high quality to avoid any negative influence on our followers.”
Ardhra Sajan, another digital content creator, spoke about her journey, stating, “Initially, we didn’t know what to do on social media. Our follower count gradually increased, which brought a sense of responsibility. I started promoting products, but I received negative comments. So, I became more selective in my promotions to be a trusted influencer. The number of followers doesn’t matter; what’s important is the value we provide and our personal growth. Negative comments about physical appearance don’t bother me. What truly matters is my self-perception, which is what I want to convey to my followers.”
Highlighting challenges, Deepika Venkatachalam, a digital content creator said, “Some influencers are promoting betting apps, which negatively affect people’s lives, and I find this distressing. Everything is becoming digital, and people are seeking shortcuts. We have a responsibility to follow laws and use hashtags for paid collaborations to make it clear to viewers that it’s a promotional partnership. I believe this is a positive initiative from the government. More than just the numbers, what matters is engagement. Building confidence and engaging with followers is more important.”
The Southern Rising Summit was conceptualised and organised by ABP Network as a tribute to the exceptional growth, cultural richness, and societal harmony exemplified by the southern states of India. The summit aimed to celebrate the spirit and diversity of the southern states, united in a common mission to drive a transformative journey for India. The event featured profound discussions and insights from influential figures in South Indian states and Union Territories.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
