eNews
Digital arm of LF hits 3.2-million user mark
MUMBAI: livingfoodz.com, the digital arm of food and lifestyle channel from the Essel Group LF, has hit the 3.2-million user mark in March 2020. The fastest-growing web portal, with over 7.2 million page visits according to Google Analytics, focuses on food, travel, culture and lifestyle. This has placed livingfoodz.com ahead in lifestyle over many legacy players owing to its unique content, its distinctive focus on trends and TV catch up.
“LF has always been a torchbearer for original content, its milestone moments like this that reinstate our belief in our direction and drive towards our curated content. It is humbling to have the support of our viewers, week on week. And we hope to continue keeping our viewers engaged and invigorated in the months to come. And would love to hear from them via our social media platforms on the kinds of stories, adventures, experiences and food sojourns they would like to experience,” LF business head Amit Nair said.
With reputed chefs and hosts and interesting concept-based shows, LF has managed to scale new heights. The channel has adopted offline and online experiences to connect with the people that make us the best in the business.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
