GECs
Dic Entertainment inks international TV deals at Mipcom 2005
MUMBAI: Children’s brand management company – Dic Entertainment (Dic) announced that it had concluded sales deals at Mipcom 2005 with a few international broadcasters and pay TV channels.
Dic Entertainment chairman and CEO, Andy Heyward, said that the deal was done for animated properties from Dic’s catalogue of brand programming, including Trollz, Strawberry Shortcake, Sabrina: The Animated Series, Totally Sonic and more.
The animated series Trollz, which continues to attract leading global broadcasters with 93 territories sold to date, was a hit at this year’s market, and Dic negotiated deals with multiple broadcasters including NRK (Norway), Channel 4 (Finland), Minimax (Poland), TSR (Switzerland), ORF (Austria), EMTV (Germany and Austria), DRS Free TV (Switzerland), SABC (South Africa) and Canal J (France)
A total of 27.5 hours of the first season of Trollz currently airs around the world on Nickelodeon International (69 territories) and terrestrial channels such as TF1 (France), CBBC (UK), 10 Network (Australia), RTVE (Spain), Club RTL (Belgium), Alter TV (Greece), Televisa (Mexico), RTE (Ireland) and TV New Zealand.
Dic also negotiated deals for the girl’s property, Strawberry Shortcake, which is available in 163 territories worldwide, including Jr. TV (Germany and Switzerland), Channel 4 (Finland), TV2 (Norway), Alter Channel (Greece), Canal J (France), SIC (Portugal) and Club RTL (Belguim).
Additionally, Dic sold numerous animated series and features from the library, such as Super Duper Sumos (ORF, Austria and Luk International, Spain), Inspector Gadget’s Biggest Caper Ever (TSR, Switzerland), Mary-Kate & Ashley (Saran, Turkey and Luk International), Sabrina’s Secret Life (ABC Plus Romania), Sabrina: The Animated Series (Club RTL, Belgium and Nickelodeon Holland), Sonic Underground (GMTV, Germany and AB Group e, French-speaking Europe), Totally Sonic (AB Group e, French-speaking Europe), Movie Toons (AB Group e, French-speaking Europe), Action Man (Ma Planete, France), Hurricanes (Club RTL, Belgium), Mummies Alive (Luk International, Spain) and Tex Avery (Luk International, Spain).
“Dic has grown into a leading global supplier of family and children’s entertainment, and Mipcom is the premiere platform for us to debut new properties to the international marketplace. Trollz and Strawberry Shortcake sold extremely well at Mipcom and our catalog continues to be a consistent draw for broadcasters,” stated Heyward.
“We had a tremendous response from our broadcast partners at this year’s Mipcom, and were able to meet the demands of buyers with our diverse line-up of new and unique animated programming, as well as classics from our prolific library. We are pleased that our properties continue to resonate with broadcasters and audiences around the world,” commented Dic senior vice president international sales and managing director, European operations, Leslie Nelson.
Dic Entertainment, a leading children’s media company, is a full-service studio dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. As a pre-eminent supplier of kid’s programming worldwide, Dic has developed strategic partnerships with key domestic and international broadcast partners throughout North America, Europe, Asia, Latin America, Africa and Australia. Dic is headquartered in Burbank, California with international offices in Paris, London and Cologne.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
