Cable TV
DEN Snapdeal TV Shop to clock Rs 500 crore GMV by Dec 2015: Goel
MUMBAI: The 50:50 home shopping channel joint venture between DEN Network and Snapdeal, which was launched earlier this year, has been witnessing 50 per cent month-on-month growth. What’s more, DEN Snapdeal TV Shop is expecting to touch gross merchandise volume (GMV) of Rs 500 crore by December 2015.
Commenting on the channel’s journey so far, DEN Snapdeal TV Shop CEO Maneesh Goel said, “Our business has started to optimally utilize the synergies of both the brands and gain advantage vis-a-vis other players in competition. Through its online marketplace platform, Snapdeal.com is able to cater to the Internet audience in the country, which stands at approximately 200 million.”
According to Goel, there are over 400 million people (100 million households) in the country that consume content through television but may not have access to the Internet and that’s how the idea to launch a TV shopping channel came about.
“Presently, the unique and finest product offerings have reached 30 million households and we expect to reach 80 million households by this Diwali,” Goel added.
The 24×7 TV commerce channel, which launched with an initial reach of 13 million homes, has increased its footprint to 30 million homes across several other distribution partners, mainly large and regional cable operators.
It has products ranging from electronics, mobiles, kitchenware, home appliances, men’s apparels, beauty and personal care, health and nutritional, cameras and accessories, toys and contemporary jewellery through its home shopping channel.
MUMBAI: When margins wobble, liquidity talks and in Q3 FY25-26, cash did most of the talking. Den Networks Limited closed the December quarter with consolidated revenue of Rs.251 crore, marginally higher than the previous quarter but down 4 per cent year-on-year, even as profitability stayed resilient on the back of strong cash reserves and disciplined cost control.
Subscription income softened to Rs.98 crore, slipping 3 per cent sequentially and 14 per cent from last year, while placement and marketing income offered some cheer, rising 15 per cent quarter-on-quarter to Rs.148 crore. Total costs climbed faster than revenue, up 7 per cent QoQ to Rs.238 crore, driven largely by higher content costs and operating expenses. As a result, EBITDA dropped sharply to Rs.13 crore from Rs.19 crore in Q2 and Rs.28 crore a year ago, pulling margins down to 5 per cent.
Yet, the bottom line refused to blink. Profit after tax stood at Rs.40 crore, up 15 per cent sequentially and only marginally lower than last year’s Rs.42 crore. A healthy Rs.57 crore in other income helped cushion operating pressure, keeping profit before tax at Rs.48 crore, broadly stable quarter-on-quarter despite the tougher cost environment.
The real headline-grabber, however, sits on the balance sheet. The company remains debt-free, with cash and cash equivalents swelling to Rs.3,279 crore as of December 31, 2025. Net worth rose to Rs.3,748 crore, while online collections accounted for 97 per cent of total receipts, underscoring strong cash discipline across operations, including subsidiaries.
In short, while Q3 showed signs of operating strain, the financial backbone remains solid. With zero gross debt, steady profits and a formidable cash war chest, the company enters the next quarter with flexibility firmly on its side proving that in uncertain markets, balance sheet strength can be the best growth strategy.
