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Deloitte India, Netcore Cloud tie up to push agentic AI in enterprise marketing
MUMBAI: Deloitte India has forged a strategic alliance with Netcore Cloud to help enterprises deploy agentic AI in marketing, promising faster growth, sharper personalisation and stronger returns on digital spends.
The partnership brings together Deloitte’s industry expertise, data and transformation advisory with Netcore Cloud’s agentic marketing platform, which uses autonomous AI agents to sense, decide and act across the customer lifecycle. The aim is to shift marketing from manual, intuition-led campaigns to continuous, outcome-driven engagement.
Enterprises are struggling to deliver consistent personalisation at scale amid fragmented data, rising acquisition costs and over-reliance on paid media. The alliance seeks to address these gaps by enabling connected, insight-led marketing ecosystems that improve conversions, repeat purchases and customer lifetime value.
Netcore Cloud’s AI-native platform is built on a multi-agent architecture that orchestrates engagement across email, apps, web, WhatsApp and SMS/RCS, optimising interactions for revenue, retention and loyalty. The platform combines consumer-grade personalisation with enterprise-level governance, allowing brands to adopt AI responsibly and at scale.
“Marketing must evolve from intuition-led decisions to intelligence-led growth,” said Shashi Bharti, partner, Deloitte India. The alliance, he said, will help organisations embed AI and analytics at the core of customer engagement, making marketing more predictive, proactive and measurable.
Netcore Cloud group CEO Kalpit Jain, said the partnership would accelerate the shift from predictive insights to autonomous execution, enabling brands to automate decisions and deliver self-optimising experiences in real time, underpinned by responsible AI.
The alliance will initially focus on India, before expanding across Apac and Mena. It targets sectors including retail, BFSI, consumer and travel, where retaining customers and improving lifetime value are becoming critical to growth.
“Our partnership with Deloitte marks a pivotal step in accelerating digital transformation,” said Netcore Cloud COO Siddharth Gopalakrishnan, adding that the collaboration would help brands extract stronger ROI from marketing spends while enhancing customer experience.
Netcore Cloud powers more than 1 billion customer engagements daily for over 6,500 brands across 40 countries, with a trust layer designed to ensure transparency, privacy and governance.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
