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High Court

Delhi High Court Orders Patanjali to Pause Negative Ads Targeting Dabur

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MUMBAI: The rivalry between India’s leading Ayurvedic brands entered the legal arena this week, as the Delhi High Court ordered Patanjali Ayurved to halt all advertisements disparaging Dabur’s chyawanprash. The directive reflects the judiciary’s increasing scrutiny of advertising claims in the high-stakes wellness sector.

The dispute began after Dabur, one of India’s oldest and most established names in Ayurvedic health, alleged that Patanjali’s recent campaigns not only targeted its flagship product, but also implied
that competitors use inferior or artificial ingredients—claims Dabur described as misleading and potentially damaging to consumer trust.

In its preliminary order, the court noted that while comparative advertising is allowed, it cannot cross into unfair or baseless disparagement. The judges observed that advertising should inform, not
mislead, and must avoid statements that unjustly tarnish the reputation of rival products.

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The interim order requires Patanjali to suspend all negative advertisements against Dabur chyawanprash until further notice. The case will proceed for detailed examination of the ad content and
industry standards.

The legal intervention underscores the fierce marketing competition in India’s booming Ayurvedic and natural health market, where trust and authenticity are prized by both brands and consumers. Industry experts say the ruling sends a clear signal to marketers: fair play remains essential in the fight for health-conscious buyers.

The matter is scheduled for further hearing in the coming weeks, when the court will assess the factual basis of Patanjali’s claims and address the broader issue of responsible advertising in the wellness
sector. For now, both companies—and the wider industry—are watching closely, aware that the outcome could set the tone for brand battles in India’s fast-growing consumer market.

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High Court

Delhi HC blocks illegal IPL 2026 streams, backs JioStar rights

Court orders swift takedowns, expands crackdown on piracy apps

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NEW DELHI: In a timely move ahead of the cricketing season, the Delhi High Court has granted interim relief to JioStar India Private Limited, clamping down on illegal streaming of the TATA Indian Premier League 2026.

The court passed ex parte ad interim injunctions in two separate suits, restraining rogue websites and mobile applications from broadcasting IPL matches without authorisation. The tournament is set to begin on 28 March, making the timing of the order particularly significant.

Recognising JioStar’s exclusive digital and broadcast rights for the IPL cycle from 2023 to 2027, the court observed that unauthorised streaming would infringe its statutory and proprietary rights, potentially causing irreparable losses.

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In one case, the court directed several identified websites to immediately stop hosting or streaming IPL content. It also issued a dynamic injunction, allowing JioStar to flag new infringing platforms in real time, which must then be blocked swiftly by domain registrars and internet service providers.

In a parallel order, the court turned its attention to piracy through mobile apps, particularly Android-based platforms distributing content via APK files. A broader dynamic+ injunction was granted, extending to future variants, mirror links and related interfaces, signalling a tougher stance on evolving piracy tactics.

The court also directed domain name registrars to suspend offending domains and share registrant details, including KYC and payment information. Internet service providers and telecom operators have been instructed to block access within strict timelines, in some instances within 36 hours. Both the Department of Telecommunications and the Ministry of Electronics and Information Technology have been asked to facilitate enforcement through necessary notifications.

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Noting the fast-changing nature of digital piracy, the court emphasised the need for real-time enforcement tools to keep pace with anonymous and constantly shifting networks. It also underlined the commercial impact of piracy on legitimate rights holders.

The ruling reinforces the judiciary’s firm stance on protecting intellectual property in the digital age. For viewers, it is a reminder to stick to official platforms as the IPL season kicks off under tighter watch.

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