iWorld
Dekkho to identify non-production house talent, plans four web series in Sept-Oct
MUMBAI: Dekkho will largely focus on youth-based videos and regional content across six languages, primarily serving the 18-30 year old mobile audience.
The online video streaming platform has announced plans to establish itself as the destination for talent discovery in India and showcase premium content from non-production house talent. Having collaborated with 80+ creators to curate premium videos across genres such as food, fashion, travel, lifestyle, comedy and gossip, the platform is now gearing up to run multiple digital promotions and events to identify emerging talent and get them on board over the next three to four quarters.
The platform will also mark its foray into original content co-creation with four branded video properties, lined up for September-October period, in the form of web series, music videos, and short-form videos.
Dekkho’s latest move is aimed at tapping into the unscripted and independent creator market, which comprises around 80 per cent of the overall production volume of online entertainment.
As part of its marketing strategy, Dekkho has tied up with leading telecom operators and original phone equipment manufacturers (OEMs) to offer greater exposure to content developed by independent creators. The platform has additionally collaborated with partners like Amazon Fire TV.
Co-founder Tanay Desai said, “Viewers today want more of short, snackable content that independent creators like AIB or Miss Malini produce. Our aim now is to create visibility through a bunch of exciting developments like localising our UI, promoting offline viewing and building for low data consumption. We are focused on Tier II, Tier III consumers who constitute the masses, and provide them a focused, curated experience that is missing on YouTube and Facebook.”
“Dekkho,” he said, “will primarily host creators who are not associated with a label or production house. This initiative is synergistic with that vision, and will help us in discovering exciting talent from across the country to provide our viewers with premium content across age groups, geographies, and languages.”
Says he: “Not only are we providing them with global exposure and monetisation opportunities through our advertising network and brand integrations, but this is the first time their ongoing content will be represented on a big screen format via our partnerships.”
Dekkho aims at realising its target of reaching five million monthly active users within the next year and have 200 channels on board.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
