News Broadcasting
‘Dehko Roz Jeeto Roz Contest’ success, claims Pogo
MUMBAI: The kids’ channel Pogo claims to have received 100,000 entries within the first two weeks. The channel receives 7,500 entries on an average per day for the Dehko Roz Jeeto Roz Contest while moving into its third week, as stated in the media release.
The contest which launched Dehko Roz Jeeto Roz Contest on 19 September offering the kids across the country an opportunity to win a chance to co-host Prime Pogo band by participating in the contest.
Coming 14 October, two more lucky winners will get the opportunity to host POGO’s Prime Pogo. The first two grand-prize winners to have won the fabulous opportunity to co- host Prime Pogo along with the Niall and Chinu are 10 year old Mahvish Ashraf from New Delhi and 12 year old Shalaka Jashnani from Pune. These two winners have also won a computer each.
This novel contest provides the kids a chance to win one television set daily, along with hundreds of other prizes, including exclusive Pogo merchandise like t-shirts, stationery pouches and key chains. The names of the daily winners will also be shown during Prime Pogo.
To enter the ‘Dekho Roz Jeeto Roz Contest’, will be appearing during Prime Pogo block telecast everyday between 5 -7:30 pm. The entries can be sent to Pogo in three ways – via special telephone numbers that will be displayed on-air, by sending an SMS with the text Pogo to 8888 or by logging on to Pogo’s website, http://www.pogo.tv/. A new prime number appears every day and viewers can send in multiple entries. The Dekho Roz Jeeto Roz Contest ends on 14 October, informs the media release.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
