iWorld
DeadAnt’s DACA 2024 Comedy Awards return for 4th edition
Mumbai: DeadAnt, a media and entertainment company that’s at the leading edge of Indian comedy, today announced the much-anticipated fourth edition of India’s only comedy accolades: the DeadAnt Comedy Awards (DACA). Celebrating the pinnacle of comedic brilliance across diverse categories, DACA 2024 will honour comedians and comedy creators who entertained us and made us laugh in 2023. Starting from 18th May, fans can cast their votes for their favourite comedians—and their contributions to the world of comedy—in 10 popular categories on DeadAnt’s official website. The winners across all segments will be announced soon.
The competition will be at an all-time high with exciting face-offs in store at DACA 2024. From Zakir Khan, Tanmay Bhat, and Abhishek Upmanyu to Kusha Kapila, Shreeja Chaturvedi, and Urooj Ashfaq, among many others, India’s biggest and most talented comedians will be pitted against each other for the coveted titles. The ‘Best Online Comedy Special’ category will witness 15 renowned comedians going head-to-head, including Zakir Khan, Aakash Gupta, Biswa Kalyan Rath, and Anubhav Singh Bassi, among others. The ‘Best TV/Web Series/Format Show by a Comedian’ category will keep comedy superfans on the edge of their seats with nominees including Permanent Roommates S3, Guns & Gulaabs, Happy Family: Conditions Apply, and more. Furthermore, Kusha Kapila, who won Funniest Person On The Indian Internet Award last edition, will gear up to defend her title as she faces off against the likes of Niharika NM, Srishti Dixit, Vishnu Kaushal, Jose Covaco, to name a few, who are in the running for the accolade this edition around. But that’s not all! DACA 2024 will also feature Critics’ Choice Awards and Peer Picks Awards–each judged by a special hand-picked jury–which will be announced shortly as well.
DeadAnt founder & CEO Ravina Rawal remarked: “We are excited to return with another exciting edition of DeadAnt Comedy Awards, recognising talent in the Indian comedy landscape. Our beloved artists have achieved instrumental milestones in recent times, elevating the scale of Indian comedy culture to new heights, and we look forward to honouring them at DACA 2024. We invite all comedy superfans to be a part of this one-of-its-kind celebration of comedic excellence by voting in large numbers for their favourite comedians. After all, fans will play an integral role in helping them win big across various categories.”
Voting for DeadAnt Comedy Awards 2024 is now live on http://www.deadant.co/DACA24 with the winners set to be unveiled soon.
iWorld
TAM Sports expands monitoring to live streaming on CTV and mobile
New cross-platform framework tracks brand visibility across broadcast and streaming feeds
MUMBAI: TAM Sports, the sports intelligence arm of TAM Media Research, is widening its monitoring net. The company has expanded its advertising tracking to include live streaming across connected TV (CTV) and mobile platforms alongside traditional linear live broadcasts, sharpening its ability to measure brand presence in the fast-evolving sports media landscape.
The move comes as sports viewership increasingly splinters across multiple screens and streaming environments, pushing advertisers, sponsors and rights holders to seek credible data on how their brands perform across platforms.
For more than 15 years, TAM Sports has provided independent monitoring of sponsorship exposure for federations, leagues, teams, sponsors and agencies. By adding live streaming feeds on CTV and mobile to its analytics stack, the firm now enables stakeholders to track advertising occurrences and brand appearances across streaming environments as well as conventional television coverage.
LV Krishnan, chief executive officer, TAM Media Research, said media consumption around sports has transformed rapidly, and measurement systems must keep pace.
“Media consumption around sports has evolved rapidly, and measurement frameworks must evolve with it,” Krishnan said. “For more than a decade and a half, TAM Sports has continuously adapted to industry needs by providing credible, independent insights across platforms. This commitment is why federations, agencies and sponsors continue to rely on us as a trusted partner.”
Anshu Yardi, head, TAM Sports, said the increasingly fragmented video ecosystem has made unified analytics essential for stakeholders trying to assess the true impact of sponsorship investments.
“In today’s fragmented video environment, sponsors, agencies and franchisees need a clear understanding of how their brand communication performs across screens,” Yardi said. “TAM Sports brings together cross-platform monitoring and analytics that help stakeholders track brand visibility, benchmark competitive presence and demonstrate measurable ROI from sports partnerships.”
The platform evaluates brand exposure across several dimensions. These include advertising occurrences during live coverage, in-content brand integrations, stadium branding visibility, audio mentions, editorial logo placements in print, and presence across digital and social media. Clients can also combine the data with brand-lift studies to assess the depth and prominence of sponsorship exposure.
By consolidating these monitoring and analytics capabilities within a single platform, TAM Sports aims to give rights holders and sponsors a clearer view of how their investments perform across broadcast, streaming, digital and on-ground environments.
The company says the expanded system allows stakeholders to gauge competitive share of voice and sponsorship visibility across the broader sports media ecosystem.
In a world where fans switch effortlessly between television, phones and connected screens, the message from TAM Sports is blunt: follow the audience everywhere—or risk losing sight of the brand game altogether.
