DTH
DD’s DTH initially will use ‘C’ band
New Delhi: The direct-to-home (DTH) platform of Doordarshan, which is expected to initially have about 50 free-to-air television channels, will be on ‘C’ Band and not KU-band as had been expected. The service will be uplinked with the help of the Indian Space Research organisation (ISRO) to an Insat satellite.
DD’s DTH service would switch over as soon as possible – may be in a year or so – to Ku-Band, reports an India wire service, United News of India (UNI).
However, as per information available with indiantelevision, something that has been reported earlier also, DD is planning a DTH service so as to cut down on the cost of expanding its terrestrial coverage, including in those remote part of this vast country where it becomes a very expensive proposition to set up either terrestrial or cable television services.
The primary reason for launching in ‘C’ band is because free-to-air channels are aired on those frequencies and it is difficult at present to switch over to Ku Band that is generally used for DTH, ISRO sources told UNI.
Apart from about 25 channels of Doordarshan, the attempt will be to get as many other private channels on board too.
Interestingly, ISRO also has an agreement with the only other licensed DTH player – the Subhash Chandra-promoted ASC Enterprises. But India’s Space Department officials, including ISRO chief K. Kasturirangan, assured information and broadcasting ministry and Doordarshan officials earlier this week that this will not create any problems.
They said that since Doordarshan is a public service broadcaster, it will be given the number of transponders it requires. Those who attended the meeting apart from Dr Kasturirangan included I & B ministry secretary Pawan Chopra, Prasar Bharati CEO K. S. Sarma, and Doordarshan DG S. Y. Quraishi, in addition to Space Department officials.
Though more than 100 transponders are available over the Indian Ocean, ISRO officials said that a C-band transponder can accommodate at the most three to four channels though reception will be good, while each Ku-band transponder can beam up to 10 channels as these are digitized. ISRO assured that Prasar Bharati will not be charged any money for the switch-over since it is a public service broadcaster.
After mulling over the idea for a fairly long time during which ASC Enterprises managed to get its licence, the Prasar Bharati Board in its meeting on 9 April decided to set up its own DTH platform instead of just functioning as a gateway for other players.
Furthermore, Doordarshan had already initiated steps to start a limited DTH under which about 160 villages (twenty in each of the eight states) in the north-east will be provided with a DTH dish and sets to receive DD programmes under the special north-east package announced by the Government more than a year ago.
The plan in the northeast was being executed by the Broadcast Engineering Consultants (India) Limited. Doordarshan DG S. Y. Quraishi had said earlier that the Planning Commission had also approved the proposal by Doordarshan for setting up a DTH platform and a sum of up to Rs 5 billion may be spent over the next five years for this purpose.
Meanwhile, it is learnt that the ASC Enterprises will be encouraged to use the INSAT platform since that will help the government to ensure adherence to the advertising and broadcasting codes, apart from being subject to Indian laws.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
