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DD relaxes norms for prime time slot bidders as incentive
NEW DELHI: In a third attempt to attract producers to bid for prime time slots, Doordarshan has announced a series of concessions once the programmers come on board, including lowering base price for a 30-minute slot to Rs. 150,000.
DD sources told indiantelevision.com that the only eligibility criterion that has been relaxed is that the basic price for auction has come down to Rs 150,000 (Rs 1.5 lakh) for a 30-minute slot. It was Rs 250,000 when the auction was announced in June this year, and was then decreased to Rs 200,000 when the new date was set for the second auction in early September 2016.
The details of the criteria for bidders likely to be made public sometime later today and the prospective bidders can apply by 22 November 2016. Most of the other eligibility norms remain the same as earlier in the New Content Acquisition Scheme that has been approved by Prasar Bharati Board.
Producers/production houses that have produced at least 200 hours of general entertainment programming, including feature film productions in any Indian language in the last three years, and have a turnover of minimum Rs. 30 million per annum in the field of TV and film production in the last three financial years are eligible to apply.
Applicants for weekend slots in the genres of reality, game and quiz are required to have produced 100 hours of such content in the last three years. However, DD sources told indiantelevision.com that certain changes had been made for successful bidders to promote their programmes.
Successful bidders will now also be allowed to approach and obtain advertisements from public service undertaking for their programmes on Doordarshan, which was not permitted earlier. Doordarshan has also laid down a compulsory number of promotional commercials, which will be free, on various channels of Doordarshan network.
In addition, successful bidders will be allowed to ‘bank’ their free commercial time. That is, in case a successful bidder has not exhausted the number of promotional commercials (totalling 240 seconds) permitted before the telecast of a particular programme, the balance can be used as and when the programme picks up in popularity.
The exit option has also been relaxed: in case a producer decides to opt out of the scheme, he will need to give only 45 days notice instead of three months. The lock-in period for this has also been reduced from one year to six months.
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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
