News Broadcasting
DD News dons a new look from New Year
NEW DELHI: After giving a new look to its national and Bharati channels, Doordarshan has now given a new look to DD News, with a totally new logo and a major change in its tagline.
The new DD News tagline ‘Only News Complete News’ matches with its content and principles. The firm objective of the channel is to become ‘The national news channel’ and therefore its use of Hindi is in line with the national channel tagline ‘Desh Ka Apna Channel.’
White, red and shades of black/grey are the colours that will now be used in place of predominantly purple and yellow on the sets.
The logo will also be in red, white and slight grey. The box around the logo has been removed.
Montage graphics and music have undergone changes to suit the new colour scheme. Music too has been changed as required – mostly to make it more contemporary and upbeat.
Some elements have been kept in some graphics to represent continuity (for example the titles of generic bulletins, that is the News – in English – and Samachar – in Hindi – have been retained). Similarly, some chords of music have been retained.
Fonts have been made bolder and contrast introduced, both on bands and scroll, for greater readability.
The number of text bands firing simultaneously has been reduced to maximum three so as to remove clutter in the lower part of the screen. In most situations, there are likely to be only two bands.
A new, top band has been introduced which will be used occasionally as story title or other similar purposes.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
