Hollywood
DC celebrates Batman Day with online contests, global events and much more
Mumbai: DC has announced that it will celebrate Batman Day on 17 September by providing fans with free comics at participating comic book shops. Titles available include “Batman: Hush” by writer Jeph Loeb and artist Jim Lee and “Batman’s Mystery Casebook – Batman Day Special Edition #1” by writer Sholly Fisch and artist Christopher Uminga.
Global celebrations for DC’s Batman will once again span the globe as fans celebrate the world’s greatest detective and over 80 years of storytelling around “The Dark Knight.”
In India, fans will get to participate in exciting social media contests hosted by partner brands like Boat, Shop The Arena, etc. and win gift hampers worth Rs 2,499 to celebrate Dark Knight’s Day.
In the month of September, Warner Bros. consumer products and merchandise brands such as Be Young, BonKids, That Dog in Tuxedo, Redwolf and many others will offer Batman fans the chance to immerse in the world of Gotham with cool range of Batman products on sale on their websites and also have a chance to win gift hampers worth Rs 2,499 and Rs 2,999.
DC is also releasing a special edition of 2002’s “Batman #608,” the first chapter of Jeph Loeb and Jim Lee’s 12-part mystery spanning Gotham City and the Dark Knight’s greatest foes, to get fans excited about the upcoming “Batman: Hush 20th Anniversary Edition” hardcover, available in October.
Fans anywhere can tune in and see that Batman’s incredible Rogue’s Gallery has hacked Batman’s social channels–and is taking over the DC Shop! DC fans can follow along on social media as iconic super-villains share their thoughts on the world’s greatest detective on Batman on Twitter, and check the DC Shop for new, super-villain themed merchandise.
Batman Day with HBO Max
HBO Max announced the lead voice cast behind the upcoming animated feature-length film “Batman Azteca: Choque De Imperios.” Kids and families can also celebrate with Batwheels, DC’s first-ever Batman preschool series, which will zoom into Batman Day with a half-hour origin special premiering exclusively first on Cartoonito on HBO Max in the US and LATAM.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
