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DAS Phase III: Govt claims 75% STB seeding; MSOs claim 50% across India

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NEW DELHI: Even as the Government claimed total success in the switchover to Phase III of Cable TV Digitisation from today (1 January, 2016), there were reports from various multi system operators (MSOs) in different parts of the country who complained of shortage of set top boxes (STBs).
 
An MSO in a city that came under Phase II in Madhya Pradesh told Indiantelevision.com that he had received frantic calls from some MSOs wanting STBs.
 
Similarly, an LCO in Mumbai said that he had received similar calls from other parts of Maharashtra. He claimed that there was just around 50 per cent seeding across the country.
 
The Hyderabad High Court has already extended the Digital Addressable System (DAS) deadline for two months in Andhra Pradesh and Telengana.
 
Meanwhile, the 13th meeting of the Task Force was told on 30 December that more than 75 per cent seeding of STBs had been acomplished.
 
Describing the progress as “very positive,” an official release today noted that seeding has taken place in most of the notified urban areas with STBs, while the seeding-dark area were only around 400 out of more than 6000 urban areas, many of which had population below 1000 while the rest were in areas having population of less than 5000. 
 
The seeding figures as shared in the meeting indicated a high level of seeding in the country, to the extent of more than 75 per cent, excluding Tamil Nadu where certain legal matters have restricted the process of digitisation. This figure was expected to be higher when all the registered MSOs provide their final figures. 

Broadcasters were advised to ensure that no analogue signals are transmitted in Phase III areas after 31 December but without affecting analogue signals in Phase IV areas. 

It was unanimously decided at the meeting presided over by Special Secretary J S Mathur that looking to the positive outcome of the Digitisation Phase III exercise and the fact that the notification for the cut-off date for phase III was issued more than a year ago, there was absolutely no requirement for extension of the cut-off date. 

 
The Task Force, where Joint Secretary (Broadcasting) R Jaya and Adviser Yogendra Pal were present, noted that various awareness campaigns, Task Force and MSO sub-group meetings and orientation workshops for the state and district Nodal officers have been held during this period. A multilingual toll free helpline (1800 180 4343) has also been made operational.
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Cable TV

Hathway Cable appoints Gurjeev Singh Kapoor as CEO

Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure

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MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.

Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.

Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.

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Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.

The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.

An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.

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Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.

Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.

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