GECs
Dangal TV forays into kids genre with fantasy show ‘Nikki Aur Jadui Bubble’
MUMBAI: School’s out and summer vacations are around the corner. Due to the second Covid wave tearing through the country, children have no choice but to stay cooped indoors. Like last year during lockdown, kids TV viewing is expected to rise again. In an attempt to reach out to capitalise on this opportunity and reel in a new set of viewers, Dangal TV is all set to debut Nikki Aur Jadui Bubble – a fantasy show that will take viewers on a magical journey. Nikki Aur Jadui Bubble will narrate the story of a young orphan named Nikki, who sets off on a quest to find her missing parents, along with her fun-loving magician friend Bubble.
The show will premiere on Tuesday, 20 April 2021 at 6.30PM and will thereafter air from Monday to Friday exclusively on Dangal TV.
Produced by Creative Eye, Nikki Aur Jadui Bubble will entertain viewers with its power-packed and visually appealing storytelling. With Maisha Dixit as Nikki and Tanmay Rishi as the quirky and mischievous Bubble, the show will also have Himmanshoo Malhotra as Nikki’s magician father Shiv, and Lavina Tandon as evil magician Jhanjharika. Gulfam Khan, Sheetal Dabholkar and Sriniwas Kale will be seen playing pivotal roles.
Intrigued by magic, and separated from her parents, Nikki desires to follow her father’s footsteps of becoming a magician someday. It is only when Nikki lands up in the orphanage does she meet her secret magician friend Bubble. It is along with Bubble and his magic that Nikki sets out to become friends with the rest of the kids while continuing her quest to find her missing parents while encountering Jhanjharika, the evil sorceress.
Enterr10 Television MD Manish Singhal said, “At Dangal TV, we believe it is our audience who is responsible for our success. Original content is the core of the entertainment sector and at Dangal TV, we plan to scale up our original offerings and be the go-to destination for our audience. We look forward to further strengthening our position, as we introduce another captivating original story.”
Dangal TV programming head Prashant Bhatt added, “Nikki Aur Jadui Bubble is truly a visual treat that will take viewers on a journey filled with the goodness of magic. The launch re-affirms our commitment to provide differentiated content that appeals to a wide range of audience. By strengthening our prime time, this new show will further deliver non-stop entertainment to our viewers. We are sure that it will go on to become a kids' favourite and also bring families together.”
Nikki Aur Jadui Bubble promises to be a visual treat not only for kids but for the family as a whole. Nikki Aur Jadui Bubble will premiere on Tuesday, 20 April 2021 at 6.30 pm and will thereafter air from Monday to Friday exclusively on Dangal TV. Currently, there are no sponsors onboard for the show.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
