Movie Channels
Dangal strengthens its original programming with the launch of ‘Aye Mere Humsafar’
MUMBAI: Hindi General Entertainment Channel, Dangal, a part of Enterr10 Television bolsters its original programming with Aye Mere Humsafar a women centric fictional drama that revolves around the challenges which women face while trying to find a balance between their dreams and taking care of their family. Growing from strength to strength with a clear goal of entertaining Indian viewers, Aye Mere Humsafar has a robust cast and is slated to premier on Monday 31 August, 2020 at 7 pm. Produced by Shashi Sumeet, Aye Mere Humsafar is a complicated fiction drama set in a powerful backdrop of achieving dreams before settling down in life and will air daily from Monday to Friday.
Speaking on launching a new show, Enterr10 Television head of marketing Arpit Machhar said, “At Dangal, we are deeply invested in launching shows that are entertaining and yet relevant. We have been working towards strengthening our original programming with content that is relatable and strong in storytelling. Aye Mere Humsafar is a show that is built on a relevant story line, strong characters, and emotions that depict the very reality of an ambitious woman’s struggle while she is chasing her dream. The show will certainly connect with viewers across India while empowering and motivating women to take that leap of faith to achieve what they want both professionally and personally.”
The story of Aye Mere Humsafar will take viewers through the journey, struggles and thrills of a simple, rational minded and extremely bright in academics, Vidhi Sharma, who has channelled her focus on becoming an I.A.S officer after coming to terms with the thought that a women with physical disabilities will not be accepted by a man and looked down upon by society. In an interesting turn of events, Vidhi ties the knot with the son of Pratibha Devi (played by Neelu Vaghela), the biggest name in the business of spices in Rajasthan. Vidhi’s better half, Ved Kothari played by Namish Taneja has little sense of direction in life but has the good fortune of receiving life’s comforts as he is the son to the most successful business woman. Aye Mere Humsafar portrays the life of an ambitious girl and a laid back boy and how their lives get entangled after a misunderstanding which leads to a mix up in their marriage.
Speaking on the marketing strategy for the show, Machhar added, “At the heart of Aye Mere Humsafar is a very strong story that will organically be a driver for the show. In addition to this, we have an integrated marketing plan in place that will further push the show in the right direction and amplify its reach. Given Dangal’s strong reach in both rural and urban markets, we will focus on innovative communication given the current scenario to maximise reach and drive engagement.”
The show has a strong line up of cast which includes, Urfi Javed, Vaishnavi MacDonald, Pooja Singh, Shailesh Gulabani, Parvati Sehgal, Hemant Thatte, Rishina Kandhari and Accher Bhardwaj.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
