Movie Channels
Dangal strengthens its original programming with the launch of ‘Aye Mere Humsafar’
MUMBAI: Hindi General Entertainment Channel, Dangal, a part of Enterr10 Television bolsters its original programming with Aye Mere Humsafar a women centric fictional drama that revolves around the challenges which women face while trying to find a balance between their dreams and taking care of their family. Growing from strength to strength with a clear goal of entertaining Indian viewers, Aye Mere Humsafar has a robust cast and is slated to premier on Monday 31 August, 2020 at 7 pm. Produced by Shashi Sumeet, Aye Mere Humsafar is a complicated fiction drama set in a powerful backdrop of achieving dreams before settling down in life and will air daily from Monday to Friday.
Speaking on launching a new show, Enterr10 Television head of marketing Arpit Machhar said, “At Dangal, we are deeply invested in launching shows that are entertaining and yet relevant. We have been working towards strengthening our original programming with content that is relatable and strong in storytelling. Aye Mere Humsafar is a show that is built on a relevant story line, strong characters, and emotions that depict the very reality of an ambitious woman’s struggle while she is chasing her dream. The show will certainly connect with viewers across India while empowering and motivating women to take that leap of faith to achieve what they want both professionally and personally.”
The story of Aye Mere Humsafar will take viewers through the journey, struggles and thrills of a simple, rational minded and extremely bright in academics, Vidhi Sharma, who has channelled her focus on becoming an I.A.S officer after coming to terms with the thought that a women with physical disabilities will not be accepted by a man and looked down upon by society. In an interesting turn of events, Vidhi ties the knot with the son of Pratibha Devi (played by Neelu Vaghela), the biggest name in the business of spices in Rajasthan. Vidhi’s better half, Ved Kothari played by Namish Taneja has little sense of direction in life but has the good fortune of receiving life’s comforts as he is the son to the most successful business woman. Aye Mere Humsafar portrays the life of an ambitious girl and a laid back boy and how their lives get entangled after a misunderstanding which leads to a mix up in their marriage.
Speaking on the marketing strategy for the show, Machhar added, “At the heart of Aye Mere Humsafar is a very strong story that will organically be a driver for the show. In addition to this, we have an integrated marketing plan in place that will further push the show in the right direction and amplify its reach. Given Dangal’s strong reach in both rural and urban markets, we will focus on innovative communication given the current scenario to maximise reach and drive engagement.”
The show has a strong line up of cast which includes, Urfi Javed, Vaishnavi MacDonald, Pooja Singh, Shailesh Gulabani, Parvati Sehgal, Hemant Thatte, Rishina Kandhari and Accher Bhardwaj.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
