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Dalda edible oils makes TV comeback with ad campaign
MUMBAI: Bunge India Private Limited, has unveiled an ad campaign to announce the launch of its range of Dalda Edible Oils in two variants – Refined Soyabean Oil and Kachi Ghani Mustard Oil.
This campaign will be Dalda’s first foray onto television in a decade. Incidentally Dalda was the second ever brand to advertise on Indian television way back in 1939, states an official release.
Explaining the rationale for making a comeback with a television campaign Bunge India Private Limited vice president Videh Jaipuriar said, “Dalda is a brand that the Indian consumer has always depended on and trusted throughout its 70 years of existence. With this campaign we are reinforcing the Dalda message of quality, taste and trust that now extends to our range of edible oils. This campaign also marks the entry of Dalda on television after a decade’s absence.”
With this, Bunge attempts to provide the Indian consumer with an array of products under the brand Dalda, and promises to offer ‘The Same Pure Taste’ of Dalda savored by generations of Indians.
In their latest campaign Dalda reiterates its presence in the edible oil market. The advertisement begins at a dinning table laden with food that looks dull and unexciting in a dark room. Enter Dalda Oil which rises like a sun through the window and with its rays transforms the food laid out into delicious mouth-watering savouries. The frame then dissolves and focuses on the Dalda Range of oils and the packs.
The campaign for the Dalda range of oils was created by the creative team at Lintas.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
