iWorld
Dailymotion announces return to normal for streaming quality
MUMBAI: Earlier, Dailymotion made the decision to reduce the bandwidth required to broadcast videos on its platform to mitigate the risk of network saturation. The end of the confinement period in France marks a return to normal for the platform which will again broadcast its videos in UHD definition (4K), Full HD (1080p) and HD (720p).
"As network conditions continue to improve, we will remove the definition limitation introduced in March, country by country,” says Dailymotion COO Guillaume Clément. “The goal is to bring back the highest quality of viewing to our users worldwide by 20 May 2020.”
To prevent network saturation during the Covid2019 pandemic, video portal Dailymotion had rolled out limits to video quality available for streaming on its platform in March. With millions of people under the shelter-at-home directive, the world's internet infrastructure was under stress. To reduce the pressure, major streaming services including Netflix, YouTube made video qualities to SD
iWorld
Serena Menon Netflix’s head of PR exits, likely to join Prime Video & Amazon MGM
After seven years at Netflix, India PR chief moves to Amazon’s studio fold
MUMBAI: Serena Menon is turning the page on a seven year run at Netflix, stepping down as director, public relations, India to join Prime Video and Amazon MGM Studios.
Her exit comes shortly after Das moved on as head, brand PR, prime video Apac, signalling a wider shuffle within Amazon’s streaming communications set up.
At Netflix, Menon most recently led the India publicity team, shaping the streamer’s reputation in one of its most competitive markets. As director, public relations, India, she oversaw strategy, brand positioning and high impact earned campaigns for both homegrown originals and international titles.
Before that, she served as director, photo and av studio, asia pacific, managing creative teams across India, Japan, Korea, Australia and New Zealand, Taiwan and Southeast Asia. The brief was ambitious: craft the story behind the story and strengthen title campaigns with compelling visual narratives.
Her Netflix journey began in 2018 as manager, visual communications, India. She later became India lead, photo and av studio, building the team from scratch and putting in place the processes that helped scale operations in a fast growing market.
Prior to streaming, Menon built her editorial credentials at Elle Magazine as managing editor and associate editor, leading film and lifestyle coverage while collaborating on brand led initiatives. She earlier spent over six years at Hindustan Times, rising through roles including staff writer, senior staff writer, principal correspondent and assistant editor.
With a career that bridges newsroom rigour and global brand storytelling, Menon now steps into Amazon’s studio fold at a time when streaming competition is only getting sharper. Her next chapter promises to be as closely watched as the premieres she once publicised.
