iWorld
Culture Machine launches digital channel Om Bhajan Bhakti
MUMBAI: Culture Machine has launched its new digital brand on devotion and spirituality, titled “Om Bhajan Bhakti”. The channel explores the spiritual and devotional space by providing unique experiences and learning to viewers.
It will combine stories from the world of devotion, pairing them with innovations such as Facebook Live and 360 degree videos of rituals, marking a first on all counts on Facebook.
The platforms’s content caters to the robust spiritual community across the globe, who can experience live streaming of some of the most visited religious places in India and participate in the actual darshan through 360 degree videos and a lot more.
“Culture Machine’s aim is to create great digital media brands that people love. As India goes digital in smaller towns and villages, our endeavour is to create brands that will reflect passions for an emergent digital audience. Facebook offers a rich toolkit for video and has become the platform of choice for us to innovate on, through both our technology and content partnership with them, we are stoked to see ‘Om Bhajan Bhakti’getting off to a great launch,” said Culture Machine CEO and co-founder Sameer Pitalwalla.
All devotees who are longing to visit the sacred Shree Siddhivinayak Ganapati Mandir, but are unable to do so, can now virtually offer their prayers and darshans through Facebook Live on Culture Machine’s Facebook page Om Bhajan Bhakti.
The channel also has exclusive live video access to holy shrines across India like Kashi Vishvanath Temple in Varanasi, Somnath temple in Saurashtra on the western coast of Gujarat, Mahavir Mandir dedicated to Lord Hanuman located in Patna and Iskon in Vrindavan.
The content on the channel is beneficial to both learned and laity, as it brings home the main theme in a simple and easy to understand format.
“Devotional content is one of the more popular categories of content in India.Innovative endeavours like ‘Om Bhajan Bhakti’, will provide people an opportunity to engage with and share things that deeply matter to them with family and friends.”said Facebook India media partnerships TV and original content Vishu Ray.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
