iWorld
Culture machine acquires Telugu YouTube channel ‘Viva’
Mumbai: Culture machine is planning to strengthen the content creation space in SouthIindia by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike. Put Chutney is one of the humorous South Indian channels in the Tamil space of the multi-channel network Culture Machine.
Culture Machine co-founder Sameer Pitalwala said – “We have always aimed to expand and reach out to as many markets. With the success of the Comedy Factory, Put Chutney and Aithe Ok, in the Gujarati, Tamil and Telugu audiences respectively, we now want to able to provide as much variety in entertainment for the Telugu speaking market with viva.”
It has released the first video titled ‘Every Hyderabadi’ that encapsulates every aspect of being a true Hyderabadi. Cutting a slice of life observation from any localities’ life, this video depicts how most of the youth spend their time in the city. The video shows the life and habits of one Hyderabadi guy who goes about life greeting people, delaying, laughing, talking and enjoying life the way he likes. Moving through life with ease, life to a Hyderabad just happens along the way. One can identify with them from a distance from their unique style of walking, talking and going about life.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
