Film Production
Culpa Tuya takes over the world, smashing Prime Video records!
MUMBAI: Prime Video is rewriting the record books, and Culpa Tuya is at the centre of this cinematic revolution. This Spanish young-adult blockbuster didn’t just arrive—it took over, becoming the most-watched international original on Prime Video at launch. Who knew that a sequel from Mercedes Ron’s best-selling Culpables trilogy could ignite such a global frenzy?
Since its release on 27 December 2024, the film has topped charts in over 170 countries, including Spain, France, Italy, Germany, Brazil, and Mexico—even securing a top three spot in the U.S. and U.K.. That’s right—90 per cent of streams came from outside Spain, proving that language barriers are no match for a gripping love story and some serious drama.
So, what’s the secret? A sizzling narrative, characters you can’t help but root for, and the kind of suspense that keeps you glued to the screen. One thing is clear: Culpa Tuya isn’t just a movie—it’s a global movement.
Prime Video also unveiled its top 10 most-watched non-English language international originals of 2024, spotlighting a year of record-breaking international hits. Seven different countries landed on the list, reflecting the platform’s commitment to global storytelling.
Top 10 non-English language international originals on Prime Video in 2024 (Based on performance outside their country of origin in the first 4 weeks of launch):
1. Culpa Tuya (Movie, Spain)
2. Apocalypse Z: The Beginning of the End (Movie, Spain)
3. Maxton Hall: The World Between Us (Series, Germany)
4. Citadel: Diana (Series, Italy)
5. Citadel: Honey Bunny (Series, India)
6. Red Queen (Series, Spain)
7. Marry My Husband (Series, Korea)
8. No Gain No Love (Series, Korea)
9. Betty La Fea, The Story Continues (Series, Colombia)
10. Like A Dragon: Yakuza (Series, Japan)
The young-adult genre ruled 2024, with Culpa Tuya and Maxton Hall: The World Between Us leading the charge. Korean dramas also made waves, proving that audiences crave emotionally rich, binge-worthy content. Meanwhile, Spanish-language titles accounted for four out of the Top 10 spots, reinforcing the global appeal of Spanish storytelling.
“It’s been a landmark year for International Originals on Prime Video, as customers increasingly embrace stories from across the world,” said Prime Video & Amazon MGM Studios VP – international originals, James Farrell. “Our success proves that great storytelling transcends language and geography.”
Prime Video’s international originals didn’t just travel well—they shattered records in their home countries. Among the biggest hits:
. Mirzapur, Season 3 (India) – The most-watched show on Prime Video India at launch
. Oshi No Ko (Japan) – The biggest debut for a Japanese Original
. Who Killed Him? (Mexico) – Mexico’s most-watched title of all time
. The Park Maniac (Brazil) – The top Brazilian Original ever
. Nahir (Argentina) – The most-viewed title in Argentina’s history
Prime Video is doubling down on global storytelling with a lineup of sequels, new seasons, and adaptations of beloved franchises. Fans can look forward to:
. Culpa Nuestra (Spain) – The next installment in the Culpables trilogy
. My Fault: London (UK) – A UK-based spin-off of the franchise
. Maxton Hall: The World Between Us – Season 2 (Germany)
. Red Queen – Season 2 (Spain)
. Betty La Fea, The Story Continues – Season 2 (Colombia)
. Superboys of Malegaon (India) – A highly anticipated new Indian series
“We’re thrilled to see Culpa Tuya resonate with audiences worldwide, breaking records and setting new benchmarks,” said Prime Video & Amazon MGM Studios head of movies & scripted TV, María Contreras. “The appetite for great international storytelling has never been stronger, and we’re committed to bringing even more compelling stories to our global audience.”
With Prime Video’s International Originals smashing records across continents, 2025 is set to unleash even bigger cinematic waves. Who needs subtitles when a great story speaks every language? One thing is clear: the future of entertainment is borderless.
Film Production
Arka Mediaworks onboards 88 Pictures as animation studio partner on ‘The Eternal War – Part 1’
Arka Mediaworks announces that 88 Pictures, the acclaimed animation and visual storytelling studio known for its cutting-edge CGI and cinematic artistry, is on board as the animation partner for the highly anticipated Baahubali: The Eternal War, a groundbreaking two-part 3D animated feature film set in the globally beloved Baahubali universe.
Baahubali: The Eternal War represents a bold new chapter in the Baahubali saga envisioned for national and international audiences and crafted with the ambition of delivering one of India’s most ambitious and globally benchmarked animation projects to date.
88 Pictures will execute the animation production, bringing to life the film’s richly detailed worlds, epic battle sequences, and larger-than-life characters with its signature blend of artistic vision, performance-driven animation, and advanced production pipelines. Working closely with the film’s creative leadership and technical partners, the studio aims to set new benchmarks in animation quality, cinematic storytelling, and global scalability.
This animated epic follows the successful re-release of Baahubali: The Epic (the combined theatrical version of the original live-action films) on 31 October 2025 across India and the USA. During the film’s interval, legendary creator and director S.S. Rajamouli (Baahubali 1 & 2, RRR) stunned audiences with a surprise teaser for The Eternal War – Part 1. The video immediately went viral, garnering widespread national and international acclaim across LinkedIn, Instagram, and YouTube for its ambitious visual style and scale.
Produced by Arka Mediaworks and led by co-founder and CEO Shobu Yarlagadda – producer of the iconic Baahubali duology, The Eternal War brings together fantastic storytelling and cutting-edge animation.. The film is directed and written by acclaimed animation filmmaker Ishan Shukla (Schirkoa: In Lies We Trust, Star Wars: Visions – “The Bandits of Golak”) and screenplay by Scott Mosier (The Grinch). Mihira Visual Labs, the studio co-founded by Yarlagadda anchors the film’s animation, visual development, and execution.
The partnership with 88 Pictures brings significant pedigree to the project; the studio is well-regarded for its work on high-profile international titles including DreamWorks’ series Trollhunters, the HBO Max original series Gremlins: Secrets of the Mogwai, Disney’s animated short An Almost Christmas Story to name a few.
Yarlagadda shared, “We are happy to onboard 88 Pictures as the animation studio partner for our prestigious and most expensive animated film from India. We believe that their expertise and capabilities will allow us to produce a first-of-its-kind, world-class animated feature film from India.”
88 Pictures founder & CEO Milind D. Shinde said, “Baahubali changed the way cinema is perceived and became a defining milestone that turned the tide for Indian live-action filmmaking. Expanding the franchise into an entirely new universe—at a never-seen, never-done scale—through an animated feature created in India for a global audience is set to redefine how the world views Indian animation. We are truly thrilled to be part of this landmark project and to bring it to life under the visionary direction of Ishan Shukla, guided by the experience and leadership of acclaimed producer Shobu Yarlagadda.”
Shukla expressed, “Eternal War requires a level of visual and emotional precision that can only come from teams who truly understand both craft and intent. Working with 88 Pictures, alongside Mihira Visual Labs, has been a deeply collaborative experience. This association brings together technical excellence and creative sensitivity, enabling us to translate an ambitious vision into a compelling cinematic reality.”
Baahubali: The Eternal War – Part 1 is scheduled for release in 2027
