News Broadcasting
CTV to sell APTN Library materials to Canadian producers
MUMBAI: London-based Associate Press Television News (APTN) Library has agreed a mutual representation deal with CTV Archive Sales in Toronto, Canada.
The deal signifies that for the first time Canadian producers will be able to access APTN Library’s collection of international news, entertainment and sport through a Canadian source, informs an official communiqué.
APTN will also represent CTV material outside North America.
CTV Archive Sales director Carol Ashurst as quoted in the statement said, “This partnership is a fantastic opportunity to provide Canadian clients with an immense, cumulative library all in one place, while at the same time broadening international exposure and access to the CTV collection.”
CTV will sell APTN material to producers based in Canada, but with the ability to grant a worldwide licence. The release adds that as an APTN client, CTV has a ready-made collection of APTN material on-hand and will be adding more from the daily satellite feeds from APTN, the world’s leading video news agency.
The APTN Library also has a collection of CTV material and both sides will be adding more selected content.
CTV’s collection dates from 1962 and the network has a distinguished record of Canadian and international coverage, opening the first foreign news bureau in China in 1979.
It includes an extensive range of interviews from magazine and entertainment shows, plus sports including figure skating.
APTN head of content Christopher O’Hearn said, “CTV has an impressive collection of news, entertainment and sports footage from Canada and around the world. We look forward to offering their material to a wider international audience and giving Canadian producers better access to our collection.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
