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C&S industry to grow 45% by 2010: CASBAA

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SINGAPORE: The Cable & Satellite Broadcasting Association of Asia (Casbaa) has released the latest figures and forecasts for Asia Pacific’s pay-TV industry.

The figures can be found in their newly launched Casbaa Asia Cable & Satellite Guide 2003.

According to Casbaa, the cable and satellite (C&S) industry in Asia Pacific is set to grow from the current 157 million C&S subscribers to over 228 million subscribers in the next eight years, registering a 45 per cent growth rate from 2002 to 2010.

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China and India will continue to be the key markets in 2010, with 128 million subscribers in China and 53.35 million subscribers in India.

“Second Asia is producing a lot of local content. Audiences here are showing a lot of preference for films,” he said.

Digital TV set to change the industry landscape
Digital TV has been singled out as the hottest industry development for the next decade. CASBAA forecasts that there will be a dramatic growth in the number of households with digital TV from the existing 7.9 million homes in 2002 to 166 million by 2010.

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“The long-held potential of the region is now coming to fruition. Digital television will herald a boom for technology manufacturers, cable and satellite systems operators, programmers and advertisers. Furthermore, digital technology will help to combat piracy, by increasing the complexity and costs of decoding pay-TV signals,” said Casbaa CEO Simon Twiston Davies.

“Digital cable services were only just beginning to be deployed in 2002 in Asia Pacific,” said Robert Wilson, Casbaa director for media & research. “But the trend is unstoppable. Digital TV will create greater choice and quality, leading to an exponential increase in subscription TV revenues in the region by 2010.”

Subscription TV revenues to double
The Casbaa report states that the total Asia-Pacific subscription TV revenues are forecast to rise by more than 58 per cent, from $13 billion in 2002 to almost $31 billion in 2010. Japan, China, India and South Korea will account for 81 per cent of the total subscription TV revenues in 2010.

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By 2010, cable will bring in more than two-thirds of subscription TV revenues, with direct-to-home (DTH) satellite broadcasts accounting for 19 per cent, and telephony-based services accounting for 12 per cent. This immense potential of subscription TV revenues is a result of the huge growth of TV households expected in the region. There are currently 450 million TV households in Asia Pacific, and the figure is set to hit 555 million TV households by 2010.

Of the total TV households in 2010, 53 per cent of the households are expected to subscribe to either cable services (both analogue and digital), DTH packages, telephony-based services and Digital Terrestrial TV (DTT) signals.

This leaves 47 per cent of TV households that will only receive analogue terrestrial signals, demonstrating the growth potential of Asian subscription and digital systems even after 2010.

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“The increasing penetration of pay-TV services will add dramatically to the attraction of cable and satellite services as an advertising vehicle. Today, we see 15% of the TV ad spend coming our way. There will soon be a major shift in the allocation of this ad spend with pay-TV taking a larger proportion. This will happen as terrestrial networks delivered by traditional telephone networks and satellite platforms meet us on an even playing field. The best is yet to come,” said Twiston Davies.

This new report has been jointly developed by Casbaa with research specialists, the Informa Media Group. The report is included in the Casbaa Asia Cable & Satellite Guide 2003 and Informa’s Asia Pacific Television – 7th Edition, both of which will be launched at Casbaa Convention 2002, happening from December 4-5 in Singapore.

The report is sponsored by PricewaterhouseCoopers and co-sponsored by Nielsen Media Research, which assisted with provision of the data.

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Digital TV Households (000)

     2001    2002    2005    2010
Australia    737    807    1,646    4,126
China    0    69    11,886    86,927
Hong Kong    30    5    205    1,164
India    0    0    3,301    22,528
Indonesia    30    31    149    430
Japan*    2,770    4,032    10,164    25,514
Malaysia    740    833    1,144    2,228
New Zealand    303    409    546    933
Philippines    8    27    285    1,943
Singapore    35    49    231    736
South Korea    26    1,138    5,074    10,996
Taiwan    79    133    1,355    4,055
Thailand    255    285    399    3,445
Total    5,013    7,851    36,385    165,669
Source: Informa Media Group 
* excludes BS satellite 

Subscription TV Revenues (US$ million)

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     1995    2001    2002    2005    2010
Australia    11    516    571    833    1,742
China    504    1,634    1,750    2,171    3,299
Hong Kong    52    225    235    355    627
India    450    1,270    1,846    2,729    4,980
Indonesia    0    25    34    99    300
Japan*    1,015    5,081    5,816    8,392    13,593
Malaysia    0    127    164    238    397
New Zealand    38    136    168    214    344
Philippines    21    128    162    256    479
Singapore    1    55    67    104    165
South Korea    0    603    1,017    1,969    3,307
Taiwan    503    952    998    1,162    1,455
Thailand    21    110    119    161    278
Total    2,615    10,862    12,946    18,685    30,967

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News Broadcasting

CNN-News18 to host Fury in the Gulf conclave on West Asia crisis

Three-hour summit to unpack geopolitical fallout and impact on India

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MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.

Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.

Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.

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Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.

CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”

He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.

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Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.

As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.

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