iWorld
Cricketer Hardik Pandya signs up with MX TakaTak
Kolkata: Short video platform MX TakaTak has onboarded cricketer Hardik Pandya on Monday. Pandya joins an increasing list of sportspersons who have joined the platform in the last few months. The Indian team player released an intriguing video as he makes a few bold fashion statements, grooving to the catchy MX TakaTak anthem.
Here is a glimpse of what’s in store for the cricketer’s fans on MX TakaTak.
With his eccentric yet incredible fashion sense already making headlines, Pandya takes it a notch higher on this short video app, giving his fans a chance to learn more about him off the field.
Speaking on the same, Pandya said, “This platform allows me to show my fans my life beyond the field, and I am looking forward to participating in upcoming challenges while being at my candid best. I had a blast picking the looks for this announcement video, I love trying out new and offbeat fashion trends, and you’ll get to see more such fun videos in the time to come. While we all wait for things to be normal again, I hope to stay connected and entertain audiences through MX TakaTak.”
MX TakaTak has shown exponential growth with consumer and creation experiences at its core. With maximum app downloads on Google Play Store and App Store in the first quarter of 2021, MX TakaTak has built a large community of content creators and long-tail influencers.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
