iWorld
CricHeroes surpasses 15 million users, launches Shots for cricketers
Mumbai: CricHeroes, an international cricket scoring platform, has announced that it has surpassed the 15 million registered user mark. The cricket network also announced the launch of Shots, an app for cricket short videos from the matches live streamed on CricHeroes.
CricHeroes founder Abhishek Desai said, “We are extremely happy to achieve this milestone. Every day we are bridging the gap between grassroots cricket and international cricket with the help of technology. The consistent increase in our user base shows how CricHeroes is a useful and user-friendly platform for one and all who love the game of cricket. Such milestones certainly encourage us to come up with even more innovations and help spread the popularity of the game further. Shots is another step in that direction.”
Shots will showcase curated moments from the matches live streamed on CricHeroes. All the videos are 10-20 seconds long, just like the very popular Instagram Reels. Cricketers will be able to submit their own “shots” very soon to make the game even more engaging.
CricHeroes is the scoring home for many domestic cricket leagues in India and abroad. With several domestic and international associations as official partners around the cricketing world, CricHeroes helps streamline the scoring process, which can be accessed live and also at the same time by the players, coaches, and officials.
The triumphs and achievements of our domestic cricketers have a permanent record because of CricHeroes. Recently, they have come onboard as the official scoring platform for the Tamil Nadu Premier League (TNPL) and Andhra Premier League (APL).
More than three million matches have been scored using CricHeroes. More than 200 cricket associations are using CricHeroes as their official scoring platform. Major BCCI affiliated state associations such as Cricket Association of Bengal, Baroda Cricket Association, Tamil Nadu Cricket Association, and others, as well as ICC members such as Sri Lanka, Afghanistan, Bangladesh, Canada, and others, use CricHeroes officially for their leagues.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
