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Crest Animation’s US subsidiary to partner with ME & LGFE for movie
MUMBAI: Crest Animation Studios and its wholly owned US subsidiary RichCrest Animation are getting into an end-to-end production deal valued at around $2 million for an international 3D direct-to-video feature film.
RichCrest has partnered with Mainframe Entertainment (ME) and Lions Gate to create Arthur’s Missing Pal, a film based on the character created by best-selling author Marc Brown. The animation work will be done by Crest Animation Studios in India while RichCrest will be engaged in pre and post production activities.
“It is a very important project for us as we are involved in the end-to-end production process along with our subsidiary RichCrest. Though this is a work-for-hire project, it will be a step towards bigger film ventures. The deal is worth around $2 million,” Crest Animation chief financial officer Vinayak Purohit tells Indiantelevision.com.
Mainframe Entertainment will co-produce the film. It has also acquired international distribution rights for the all-new CG animated direct-to-video film.
IDT Entertainment Sales (IDTeS) will sell international distribution rights for the film on behalf of Mainframe.
RichCrest Animation will produce the film with Mainframe, along with Marc Brown Studios and WGBH Boston. The film will mark the first time that the beloved aardvark will come to life in 3D CG animation. IDTeS will handle international distribution for Mainframe and will launch the property at Mipcom. Lions Gate Family Entertainment will handle US distribution, with a scheduled delivery of spring 2006.
“The opportunity to be working with such high profile names from the mainstream entertainment Industry is a privilege. This falls perfectly in line with Crest’s laid down objective of associating with the best names in the global entertainment industry while moving up the value chain from delivering to television series to Direct to Home Feature, Gaming and Features,” said Crest Animation Studios chief executive officer A K Madhavan.
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Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
