eNews
Creators in M&E industry can’t substitute storytelling with technology: Experts at Pearl Academy’s Portfolio 2022
Mumbai: At Pearl Academy’s Portfolio 2022, experts from the world of advertising, media, cinema and entertainment decoded the future of these industries in the metaverse during a panel discussion. The panelists for this discussion were Ogilvy chief creative officer Sukesh Nayak; director, producer Aakash Bhatia; director of the film “Bheja Fry” Sagar Ballary and film producer Vivek Agrawal. The session was moderated by Pearl Academy dean, School of Contemporary Media Viveck Vaswani.
Commenting on the role of technology in these industries, Nayak said, “Technologies like Metaverse allow you to be braver in exploring different possibilities however stories and storytelling remain the key since there’ll not be any magic if the stories don’t mean anything.”
“Content creators and artists in these industries cannot substitute storytelling with technology. You can dream bigger with technology, but it should not make you complacent,” said Agrawal.
On being asked, what should millennials who want to join these industries be taught, Ballary said, “Art is the medium supported by science or technology therefore a beautiful balance between the two is required. Technology should be used as a tool to correct the art and not actually create it. Besides technology, gravitas and patience are important to be able to work on the art.”
“One thing that technology has allowed is for people to watch more content and has given them multiple viewing canvases. However, the usability of technology is on us as anything that moves you forward can take you backwards too,” opined director and producer Aakash Bhatia.
Portfolio 2022, which provided the platform for this panel discussion, is an annual event that showcases students’ projects by Pearl Academy that sits at the intersection of technology and creativity.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
